中小出版社品牌网络传播途径探析

发布时间：2018-05-01 04:31

  本文选题：中小 + 出版社　； 参考：《中国出版》2013年05期

【摘要】：正转企改制后,面对大型出版集团的竞争挤压,民营出版机构的市场抢夺,国外出版集团的强势出击,人力、资金和技术都不足的中小出版社陷入了生存困境。在激烈的竞争过程中,中小出版社逐渐意识到了品牌的力量,开始着力塑造品牌。此时,互联网以其低进入门槛和开放性的特点获得了中小出版社的青睐,它们开始借力网络开展各种类型的传播活动,如开设网站、官方微博、博客以宣传品牌和产品等。在得益
[Abstract]:After the restructuring of the enterprise, facing the competition of the large publishing group, the market snatching of the private publishing institutions, the strong attack of the foreign publishing group, the small and medium publishing houses with insufficient manpower, capital and technology are in the plight of survival. In the fierce competition process, the small and medium press has gradually realized the strength of the brand and began to shape the brand. At this time, the Internet has won the favor of small and medium publishing houses with its low entry threshold and openness, and they begin to carry out various types of communication activities, such as opening websites, official micro-blog, blogs to publicize brands and products.

【作者单位】： 华南理工大学新闻与传播学院;
【分类号】：G239.2
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本文编号：1827719