联动平台与品牌栏目如何打造民生新闻影响力

发布时间：2018-05-01 06:04

  本文选题：民生新闻 + 联动平台　； 参考：《新闻研究导刊》2016年22期

【摘要】：近几年,媒体的发展速度越来越快,媒体传播也呈现多元化的特点。在这一背景下,人民群众的维权意识也逐渐增强,推动了我国电视民生新闻的蓬勃发展。新媒体环境下,电视媒体面临着巨大的挑战和激烈的竞争,提升新闻的传播力和影响力也变得非常重要。本文主要分析民生新闻的特征,并在此基础上提出构建联动平台,重视品牌栏目的策略,以提高民生新闻的影响力。
[Abstract]:In recent years, the media is developing more and more quickly, media communication also presents the characteristic of diversification. In this context, the people's awareness of the rights of the people is also gradually strengthened, promoting the vigorous development of television news of people's livelihood in China. Under the new media environment, TV media is facing great challenges and fierce competition, so it is very important to enhance the dissemination power and influence of news. This paper mainly analyzes the characteristics of people's livelihood news, and on the basis of this, proposes to build a linkage platform and pay attention to the strategy of brand column in order to improve the influence of people's livelihood news.
【作者单位】： 烟台日报传媒集团;
【分类号】：G222
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本文编号：1828036