基于重构电视品牌价值链的竞争战略设计

发布时间：2018-05-03 16:25

本文选题：电视媒体 + 价值链重构　；参考：《南京艺术学院学报(音乐与表演)》2017年01期

【摘要】：对电视媒体品牌进行价值链的重构,首先要研究各家媒体的核心产品品牌以及围绕其形成的价值链,在此基础上,再辅以辅助功能、公众关系,以及整体形象识别、价值网络等构成更具竞争力的价值模型,它代表未来电视产业集团品牌的发展方向。我们需要在电视品牌价值链重构模型基本构建的基础上,对电视媒体自身的品牌价值链、辅助价值链、整体形象识别的多元化和关系品牌四个方面设计电视媒体的竞争战略,为电视媒体的品牌化竞争战略设计和品牌化竞争提供较好的借鉴。
[Abstract]:To reconstruct the value chain of TV media brand, we should first study the core product brand of each media and the value chain formed around it. On this basis, we should supplement with auxiliary function, public relations, and overall image recognition. Value network is a more competitive value model, which represents the development direction of TV industry group brand in the future. On the basis of the reconstruction model of TV brand value chain, we need to design the competitive strategy of TV media in four aspects: the brand value chain of TV media, the auxiliary value chain, the diversity of overall image identification and the relationship of brand. For TV media brand competition strategy design and brand competition to provide a better reference.
【作者单位】：河北工业大学经济管理学院;
【分类号】：G229.24

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