基于本科人才培养的研究型大学品牌核心竞争力的研究

发布时间：2018-05-04 09:44

本文选题：研究型大学 + 品牌核心竞争力　；参考：《上海交通大学》2009年硕士论文

【摘要】： 争创世界一流大学,打造世界一流大学品牌是国内具有较好基础的研究型大学的历史责任。面对新形势,全球经济一体化进程的加快和深入,高等教育市场的竞争越来越激烈,大学如何在竞争激烈的市场竞争中求得发展并且培育自己的品牌核心竞争力是大学需要思考的重要问题之一。研究型大学是以创新性的知识传播、生产和应用为中心,以产出高水平的科研成果和培养高层次的精英人才为目标,在社会发展、经济建设、科技进步、文化繁荣、国家安全中发挥重要作用的大学,对增强一国的核心竞争能力和综合国力起到了重要作用的大学,但是人才培养尤其是本科人才培养是研究型大学的办学根本。本研究探讨了基于本科人才培养的研究型大学品牌核心竞争力的内涵、特征,并设计了评价体系和评价方法,研究了基于提高本科人才培养质量进而培育和提升研究型大学品牌核心竞争力的对策。在此基础上,论文以教育部直属上海交通大学为例,进行实证分析,并从品牌形象设计、深化教育教学改革、优质资源整合三个方面提出了构建研究型大学品牌核心竞争力的一些具体措施。希望本文的研究工作及成果能为我国研究型大学的建设品牌核心竞争力的培育提供一些参考。
[Abstract]:It is the historical responsibility of the research universities with good foundation to strive for the world-class universities and to build the brand of the world-class universities. In the face of the new situation, with the acceleration and deepening of the process of global economic integration, the competition in the higher education market is becoming more and more intense. It is one of the important problems that universities should think about how to develop and cultivate their own brand core competence in the fierce market competition. Research-oriented universities are focused on innovative knowledge dissemination, production and application, with the goal of producing high-level scientific research results and cultivating high-level elite talents. They are in the fields of social development, economic construction, scientific and technological progress, and cultural prosperity. Universities that play an important role in national security play an important role in strengthening a country's core competitiveness and comprehensive national strength, but talent training, especially undergraduate talent training, is the foundation of a research-oriented university. This study discusses the connotation and characteristics of the brand core competence of research universities based on undergraduate talent training, and designs the evaluation system and evaluation methods. This paper studies the countermeasures based on improving the quality of undergraduate talents training and fostering and enhancing the core competitiveness of research university brand. On this basis, the paper takes Shanghai Jiaotong University directly under the Ministry of Education as an example, carries on the empirical analysis, and from the brand image design, deepens the education teaching reform, Three aspects of the integration of high-quality resources put forward some concrete measures to build the core competitiveness of research university brand. It is hoped that the research work and results of this paper can provide some references for the cultivation of brand core competence of research universities in China.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G642.0

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