中国纤维流行趋势战略研究:开创化纤行业品牌与创新格局

发布时间：2018-05-05 06:40

本文选题：中国纤维 + 流行趋势　；参考：《纺织导报》2015年04期

【摘要】：正由国家纺织化纤产品开发中心、中国化学纤维工业协会和东华大学联合完成的"中国纤维流行趋势战略研究"是纺织发展战略研究、发布与推广领域的集成创新。中国化学纤维工业协会会长端小平指出,对于行业而言,2012年提出纤维流行趋势研究是相对超前的,2011年化纤行业总体运行良好,但产能超常扩展所带来的隐患已经不容小觑,很多化纤企业开始观望市场,担心停止扩展产能而错失发展机遇。因此,为了发挥行业协会的引导作用,化纤协会建立了纤维流行趋势研究项目,鼓励化纤行业重视创新、技术、品牌发展方向,打造中国纤维品牌建设与提升的权威平台。
[Abstract]:The National Textile and Chemical Fiber Development Center, China Chemical Fiber Industry Association and Donghua University jointly completed the "China Fiber Pop trend Strategy Research", which is an integrated innovation in the field of textile development strategy, publication and promotion. Duan Xiaoping, president of the China Chemical Fiber Industry Association, pointed out that, for the industry, the research on the trend of fiber popularity proposed in 2012 was relatively advanced, and the chemical fiber industry as a whole worked well in 2011, but the hidden dangers brought about by the extraordinary expansion of production capacity could not be underestimated. Many chemical fiber companies began to wait and see the market, afraid to stop expanding capacity and miss development opportunities. Therefore, in order to give full play to the leading role of the trade association, the Chemical Fiber Association established a research project on the trend of fiber popularity, encouraging the chemical fiber industry to attach importance to the direction of innovation, technology and brand development, and to create an authoritative platform for the building and upgrading of Chinese fiber brands.
【分类号】：F426.81

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