品牌延伸与互动平台——兼谈广州日报官方微博和微信的运营

发布时间：2018-05-11 06:34

  本文选题：品牌 + 延伸　； 参考：《青年记者》2013年12期

【摘要】：正对于新媒体平台,传统媒体如果等发展成熟再跟进使用,会失去该平台的黄金成长期,越晚进入门槛越高。中国传媒大学新媒体研究院院长赵子忠,用"狗熊掰棒子"来形容目前传统媒体在微博和微信等社交媒体上开设媒体公众账号的尝试,"先是微博,然后是微信,微信之后呢?我认为不管是微博也好微信也好,最终都是尘归尘,土归土,而传统媒体还是要回到
[Abstract]:As for the new media platform, if the traditional media wait for the development mature to follow up, it will lose the golden growth period of the platform, the later the entry threshold is higher. Zhao Zizhong, dean of the New Media Research Institute at Communication University of China, describes the current attempt by traditional media to open media public accounts on social media such as Weibo and WeChat. "first Weibo, then WeChat, what about WeChat?" I think whether it's Weibo or WeChat, it's all dust and dirt, and the traditional media still have to go back.
【作者单位】： 广州日报全媒体中心;
【分类号】：G219.2
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本文编号：1872818