我国动画品牌传播存在问题的分析

发布时间：2018-05-11 13:36

本文选题：动画制作 + 品牌传播　；参考：《中国广播电视学刊》2013年12期

【摘要】：正当今世界各行业领域内为了争夺更广阔的市场和更多的消费者,都在各自的产品品牌打造上做文章。为了与其他同种商品有标志性的区别,品牌打造受到越来越多企业的重视,成为各行业争夺市场和消费者的必要手段。今天的世界已经成了品牌的世界,动画行业同样有着自己的市场,同样也要面对着市场的竞争和消费者的争夺,动画品牌的建设与传播成了当前品牌时代动画企业占领市场以及争取更多消费者的不
[Abstract]:In order to compete for a wider market and more consumers, every field in the world is building their own product brands. In order to distinguish itself from other products of the same kind, more and more enterprises attach importance to brand building, which becomes a necessary means for all industries to compete for markets and consumers. Today's world has become a brand world, animation industry also has its own market, but also to face the market competition and consumer competition, The construction and dissemination of animation brand has become the current brand era animation enterprises occupy the market and win over more consumers do not
【作者单位】：中国传媒大学南广学院;
【分类号】：G206;F49

【共引文献】