品牌价值、企业升级与中国纺织服装业产业结构变动研究

发布时间：2018-05-13 07:15

本文选题：品牌 + 全球价值链　；参考：《山东大学》2009年硕士论文

【摘要】： 随着全球化的推进,我国经济已融入世界,所以研究我国纺织业的产业升级须沿着全球价值链展开。本文基于已有的研究成果,结合我国纺织业在全球价值链中的位置、我国纺织业的产业特征,运用Hotelling模型分析我国纺织业产业升级的路径选择。我国纺织业处于全球价值链的低利润环节,虽然产业配套能力相对完善,但要改变现在的分工地位、获取更多的分工利益却举步维艰,因此迫切需要升级。本文研究发现由培育品牌推动企业升级、企业升级带动产业链的完善进而促进产业升级是目前我国纺织业较好的路径选择。企业要想获得品牌带来的价值,必须以高效率的生产为基础。企业在追求高的交易效率过程中,整个产业的组织结构将会发生变动,产业内部的分工进一步加深,利益分配趋于合理,消费者剩余增加,社会福利水平得以提高,所以企业升级、产业链完善同步进行。
[Abstract]:With the development of globalization, China's economy has been integrated into the world, so the research on the upgrading of China's textile industry must be carried out along the global value chain. Based on the existing research results and the position of China's textile industry in the global value chain and the characteristics of China's textile industry, this paper uses Hotelling model to analyze the path choice of China's textile industry upgrading. The textile industry of our country is in the low profit link of the global value chain. Although the supporting ability of the industry is relatively perfect, it is difficult to change the present position of division of labor and obtain more benefits of division of labor, so it is urgent to upgrade. In this paper, it is found that it is a better choice for textile industry in China to promote enterprise upgrading by cultivating brands and promoting the improvement of industrial chain by enterprise upgrading. If an enterprise wants to achieve the value of brand, it must be based on high-efficiency production. In the process of pursuing high transaction efficiency, the organizational structure of the whole industry will be changed, the division of labor within the industry will be further deepened, the distribution of benefits tends to be reasonable, the surplus of consumers will increase, and the level of social welfare will be raised. So the enterprise upgrades, the industry chain consummation carries on simultaneously.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2;F426.8

【参考文献】