基于可持续生活方式的老街品牌复归策略——以湘潭窑湾老街复归再设计为例

发布时间：2018-05-19 04:23

本文选题：可持续生活方式 + 湘潭　；参考：《南京艺术学院学报(美术与设计)》2017年04期

【摘要】：城市的快速发展,传统街区正在不断消失,继而影响到传统生活方式的可持续发展。在生活方式这个切入点上,老街作为区域文化和传统生活方式在历史发展过程中的集点,有其一定的研究价值。本文以"湘潭窑湾老街复归计划"为例,阐述以传统特产"品牌复归"的思路为老街生活方式的回归及地域文化的传承,提供现实而有依据的设计策略。
[Abstract]:With the rapid development of the city, the traditional block is disappearing, which affects the sustainable development of the traditional way of life. As a starting point of life style, Old Street, as a focal point of regional culture and traditional way of life in the historical development process, has its certain research value. Taking Xiangtan Yaowan Old Street Restoration Plan as an example, this paper expounds the idea of returning to the traditional specialty "Brand return" for the return of the old street's way of life and the inheritance of regional culture, and provides a realistic and reliable design strategy.
【作者单位】：湖南工业大学包装设计艺术学院;
【基金】：2011湖南省社会科学基金项目“传统生活方式的可持续设计研究”(11YBA102)
【分类号】：J524

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