建筑与品牌之恋——商业时代品牌旗舰店建筑研究

发布时间：2018-05-22 07:34

本文选题：品牌旗舰店 + 品牌传播　；参考：《天津大学》2009年硕士论文

【摘要】： 品牌旗舰店建筑是在如今这个商业资本高速发展的时代,作为商业建筑的一个分支逐渐发展起来的。本文关注这一建筑领域的热点,选取具有代表性和时效性的样本进行资料搜集和研究分析,从设计原则、设计语汇等方面出发解读建筑形式与空间,归纳出旗舰店建筑设计的方法,提取设计要素及创新要点。本文第二章在研究品牌旗舰店自身发展进程的基础上,总结出其历史发展脉络和当代特征,探寻了旗舰店建筑在实现品牌传播、活化城市街区价值、提供建筑设计先锋实验场以及发挥明星建筑师商业价值这四个方面的现实意义,更深层次地介绍了旗舰店建筑的现状地位和价值。并归纳总结出影响旗舰店设计的要素。第三章从总平面及环境设计、外形设计、内部空间设计及光环境设计四个方面,结合相关实例研究,深入探讨了品牌旗舰店的设计方法,旨在总结旗舰店建筑的出发点、设计态度和设计手法,读取建筑与品牌相融合的解码,为今后相关建筑的设计工作与研究工作提供借鉴。最后第四章探讨旗舰店建筑的发展方向及现状问题,并对本土品牌的旗舰店建筑进行资料搜集与现场调查,通过与国外奢侈品牌旗舰店建筑的比较,对国内品牌旗舰店设计中存在的不足提出建议并做出展望。希望本文的研究,可以鼓舞本土建筑师在理性并带有民族个性的建筑创作之路上继续前行。
[Abstract]:Brand flagship building is developed gradually as a branch of commercial architecture in this era of rapid development of commercial capital. This paper focuses on the hot spot in the field of architecture, selects representative and timely samples for data collection and analysis, and interprets the architectural form and space from the aspects of design principles, design vocabulary, and so on. The methods of architectural design of flagship store are summarized, and the design elements and innovation points are extracted. In the second chapter, on the basis of studying the development process of brand flagship store itself, it summarizes its historical development context and contemporary characteristics, and explores the brand communication of flagship store building and the activation of city block value. This paper introduces the status and value of flagship store architecture in depth by providing the experimental site of architectural design avant-garde and exerting the commercial value of star architect. The factors that influence the design of flagship store are summarized. The third chapter discusses the design method of brand flagship store from four aspects of general plane and environment design, shape design, interior space design and light environment design, and discusses the design method of brand flagship store, aiming at summing up the starting point of flagship store architecture. Design attitude and design technique, reading the decoding of building and brand integration, and providing reference for the design and research work of related buildings in the future. Finally, the fourth chapter discusses the development direction and current situation of flagship store architecture, and carries on the data collection and field investigation to the local brand flagship store building, through the comparison with the overseas luxury brand flagship store building. To the domestic brand flagship store design deficiencies put forward suggestions and make a prospect. I hope that the study of this paper can inspire local architects to move forward on the road of rational and national architectural creation.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TU247

【参考文献】