万佛湖度假区旅游发展提升研究

发布时间：2018-05-30 01:26

本文选题：万佛湖 + 度假区　；参考：《安徽大学》2011年硕士论文

【摘要】：中国第一批国家级旅游度假区诞生于1992年,这些国家级度假区当时主要是针对国际游客而建立的。随着中国经济的快速发展,国内居民对休闲度假旅游需求的不断增加,一些省份根据本省实际设立了相关的省级旅游度假区。尽管中国度假区已经经过近二十年的发展,但是许多旅游度假区提供的产品主要还是停留在观光旅游的层面,真正能够提供休闲度假旅游产品的度假区比较少,度假区的发展依然还有很大提升空间。实际上,国内外大多学者都对度假区旅游开发发展的前期阶段进行了相关的研究,而对于度假区经营管理过程中的阶段虽有所涉及,但整体上比较全面系统的分析,整体提升方面的定量分析相对较少。对于度假区而言,其开发发展的前期大多数的数据及众多可能出现的问题都带有一定预测性,与实践中所遇到的问题是有一定差距的,在发展前期对于问题所提出的相关对策对于度假区经营管理过程中实实在在遇到的问题的指导意义主要是在理论上的,但度假区的发展最迫切需要的是通过实际情况,现实的数据进行分析而做出的具有实践意义的一些研究对策。因此本文主要从实践的视角进行了相关的研究,以现实的数据对度假区经营管理过程中出现的问题进行相关的研究分析。近年来,旅游品牌的打造开始受到旅游供给方的关注,各类旅游地宣传广告不断增多,游客出游前也越来越注重旅游品牌。但是,各旅游地的品牌打造似乎都只停留在政府主导的层面,旅游供应商在旅游品牌的打造上过于依赖政府的作用。在当今市场经济形势下,旅游企业需要转变观念,积极打造景区品牌。除了中国旅游景区品牌有待进一步加强,中国旅游市场的竞争也相当激烈。目前,中国旅游市场已基本处于买方市场阶段,旅游供给主体只有通过产品的不断创新,才能满足多样化的市场需求。随着旅游市场竞争的加剧,旅游供给主体需要不断的进行旅游产品的创新。而旅游度假区有其独特的特点,但是很多旅游度假区在发展中往往存在度假产品特色不明显,最终成为观光型的旅游区。随着中国经济的发展,居民对服务质量要求的提高,国务院也越来越重视服务业质量的提升。2010年初,国家旅游局下发《关于开展旅游服务质量提升年活动的通知》(旅办发[2009]197号)文件,决定通过开展“2010全国旅游服务质量提升年”系列活动,使我国旅游服务水平全面提升。旅游服务质量存在的问题已经到需要引起国家政府层面的关注的程度了,那么显现中国旅游服务质量急需提高改进。品牌、产品、服务等三个方面是中国旅游行业都存在的问题,本文通过供给、需求两个方面的调查数据,统计分析发现这也是万佛湖度假区所存在的问题,因此最后则从这三个方面出发,分别提出了万佛湖度假区旅游提升的方向及提升对策,期望为旅游度假区的旅游发展提供实践指导,也为度假区的相关理论研究提供相关的理论借鉴。关于品牌提升,主要是要明确旅游品牌的市场定位,以各种品牌营销手段塑造万佛湖度假区的湖泊休闲度假品牌,同时建立旅游品牌管理系统期望能使万佛湖度假区品牌经久不衰；关于产品提升,主要是要完善基础旅游配套设施,丰富度假旅游产品体系,增加度假区的夜间休闲项目,挖掘特色度假旅游商品,期望能实现万佛湖旅游的可持续性发展；关于服务提升,主要是从旅游供给、旅游需求,以及科技应用等方面对如何提高万佛湖度假区的服务质量提出几点对策,即：树立以人为本的管理理念、建立以游客为中心的服务理念、重视科技在旅游业中的应用等。总之,本文认为万佛湖度假区的发展需要以特色的旅游产品为基础,优质的旅游服务为配套,进而提升整体旅游品质,并综合运用各种整合手段和营销方式打造独特的湖泊休闲度假品牌,最后实现其可持续发展。
[Abstract]:The first batch of national tourist resorts in China were born in 1992. These national holiday resorts were established mainly for international tourists. With the rapid development of China's economy, the demand for leisure and holiday tourism was increasing, and some provincial tourism resorts were set up in some provinces according to the province. The holiday resort has developed for nearly twenty years, but many of the tourist resorts are mainly on the level of sightseeing and tourism, and the resort areas that can truly provide leisure tourism products are relatively small, and the development of the resort area still has a lot of room for promotion.
In fact, most scholars at home and abroad have carried on the related research on the early stage of tourism development and development, while the stages of the resort management process are involved, but the overall systematic analysis is relatively comprehensive, and the quantitative analysis of the overall promotion is relatively small. For the holiday zone, its development and development are before the development of the holiday zone. Most of the data and many possible problems are predictability, and there is a certain gap with the problems encountered in practice. In the early stage of development, the guiding significance of the relevant countermeasures to the problem in the process of the holiday area management is mainly in theory, but in the resort area. The most urgent need is to analyze the actual data through the actual situation, the practical significance of some research countermeasures. Therefore, this paper mainly from the perspective of practice to carry on the relevant research, with realistic data on the question of the holiday area management process related research and analysis.
In recent years, the creation of tourism brand has attracted the attention of the tourist suppliers. The advertising advertising of various tourist places is increasing, and tourists pay more attention to the tourism brand before traveling. However, the brand building of each tourist destination seems to be only on the level of government led, and the tourist suppliers are too dependent on the government's work on the creation of tourism brands. In today's market economy, tourism enterprises need to change their ideas and actively create brand names.
In addition to the further strengthening of the brand of China's tourist attractions, the competition of China's tourism market is very fierce. At present, the Chinese tourism market is basically in the stage of buyer's market. Only through continuous innovation of products, the main body of tourism supply can meet the diversified market demand. With the intensification of the competition in the tourism market, the main body of tourism supply needs to be provided. The tourism holiday resort has its unique characteristics, but many tourist resorts often have no distinctive features of holiday products in the development of many tourist resorts, and eventually become sightseeing tourist areas.
With the development of China's economy and the improvement of the quality of service, the State Council has also paid more and more attention to the improvement of the quality of service industry at the beginning of.2010. The State Tourism Bureau issued a document on the launching of the annual activities for the promotion of the quality of tourism service ([2009]197), and decided to carry out the "2010 national tourism service quality promotion year". The list of activities has promoted the overall level of tourism service in China. The problem of the quality of tourism service has reached the level of concern at the level of national government, so it is urgent to improve the quality of tourism service in China.
Brand, product, service and other three aspects are the problems existing in China's tourism industry. Through the supply and demand of two aspects of the survey data, statistical analysis found that this is also the problem of the vacationing area of the WAN Buddha lake, therefore, from these three aspects, the direction and promotion of the tourism promotion of the WAN Buddha Lake Resort are put forward respectively. The policy is expected to provide practical guidance for tourism development in tourist resorts, and to provide relevant theoretical reference for the relevant theoretical research of holiday resorts.
In terms of brand promotion, it is mainly to make clear the market positioning of the tourist brand, mold the lake leisure and holiday brand of the WAN Buddha Lake Resort with various brand marketing means, and set up a tourism brand management system to make the brand of the vacationing area of the WAN Buddha Lake lasting. The promotion of products is mainly to improve the basic tourism facilities and enrich the supporting facilities. The holiday tourism product system, increase the resort area at night leisure projects, excavate special holiday tourism commodities, expect to realize the sustainable development of the WAN Buddha Lake tourism, and the service promotion, mainly from the tourism supply, tourism demand, and the application of science and technology on how to raise the service quality of the Wan Buddha Lake Resort. That is to say, we should establish a people-oriented management concept, establish a tourist centered service concept, and attach importance to the application of science and technology in tourism.
In conclusion, this paper believes that the development of the WAN Buddha Lake Resort needs to be based on the characteristic tourist products, and the quality of the tourism service is necessary, and then the quality of the whole tourism will be promoted, and the unique brand of lake leisure vacation is built by various means of integration and marketing. Finally, the sustainable development of the lake is realized.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F592.7

【引证文献】