安琪集团:品牌建设的榜样

发布时间：2018-05-31 23:05

本文选题：消费者 + 健康生活　；参考：《食品工业科技》2013年20期

【摘要】：正占领顾客的心智资源,让消费者自觉将品类与品牌联系在一起,进行购买行为,这就是品牌的力量。"发展生物科技、创新健康生活"的企业使命,恪守"天然、营养、健康"的产品理念,致力打造"健康生活创新者"的品牌形象,成就了安琪强大的顾客资产,使其成为政府、行业协会、用户,以及亿万消费者共同的品牌力量。去年11月,国家质检总局发布报告,安琪品牌价值20.89亿元,品牌强度得分为86.33分(百分制),位居全国品牌100强。为社会解忧2002年,担任第十届全国人大代表的安琪董事长俞学锋,针对食品中"铝害"问题提交了提案,引起政府的高度关注。作为一家有影响力的食品企业,安琪酵母不仅严格遵循国家相关法律法规要求,还在行业内呼吁:对消费者健康不利的原料或产品应摒弃。
[Abstract]:Is occupying the customer's mental resources, lets the consumer consciously link the category and the brand together, carries on the purchase behavior, this is the brand strength. " The enterprise mission of developing biotechnology, innovating healthy life, adhering to the product concept of "nature, nutrition and health", devoting itself to creating the brand image of "healthy life innovator" has made An Qi a strong customer asset and made it a government. Industry associations, users, and hundreds of millions of consumers share brand power. In November, the State Administration of quality Supervision, Quarantine and Quarantine reported that the value of the An Qi brand was 2.089 billion yuan and the brand strength score was 86.33 points. In 2002, Yu Xuefeng, chairman of the An Qi as a deputy to the 10th National people's Congress, submitted a proposal to solve the problem of "aluminum damage" in food, which aroused the government's great concern. As an influential food company, An Qi yeast not only strictly complies with the relevant national laws and regulations, but also calls for the rejection of raw materials or products that are harmful to consumer health.
【分类号】：F426.82

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