谈茶叶品牌建设中的政府职能作用

发布时间：2018-06-08 16:24

本文选题：品牌建设 + 引导监督　；参考：《福建茶叶》2015年06期

【摘要】：2014年度,国内18个省级产茶区域茶园面积达4112万亩,同比增加202.8万亩,增5.19%。其中采摘面积3162万亩,同比增加244万亩,增8.36%。根据历年数据来看,茶产品处于逐年递增趋势。有研究表明,国内茶产量业已供大于求,茶产业内部竞争日趋激烈,而在茶产业中,品牌对产品效益影响力极大,各产茶区政府如何发挥职能作用,在激烈的市场竞争中强化品牌建设?本文主要在茶产品质量、茶农、企业帮扶、区域茶产品宣传等几个方面分析如何提高产茶区茶产品竞争力,提升茶品牌知名度。
[Abstract]:In 2014, the tea garden area of 18 provincial tea production areas reached 41.12 million mu, an increase of 2.028 million mu and 5.19 mu compared with the same period last year. Among them, picking area 31.62 million mu, increase 2.44 million mu, increase 8.36 mu. According to the data over the years, tea products are increasing year by year. Studies have shown that domestic tea production has exceeded demand, and the competition within the tea industry is becoming increasingly fierce. In the tea industry, brands have a great influence on product efficiency, and how do the governments of each tea producing region play a role? In the fierce market competition strengthens the brand construction? This paper mainly analyzes how to improve the competitiveness of tea products in tea production areas, tea farmers, enterprise support, regional tea product publicity, and how to enhance the popularity of tea brands.
【作者单位】：河北行政学院;
【分类号】：F326.12;D630

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