地方广播电视媒体如何打造媒介公益品牌和形象

发布时间：2018-06-13 02:09

  本文选题：地方 + 广播电视　； 参考：《中国广播电视学刊》2013年04期

【摘要】：正"媒介的公益品牌和形象"定义见仁见智,不一而足。简而言之,就是媒介勇于承担自己的社会责任,注重自己的公平正义、自然清新形象,突出传播社会公共道德、公平主张、公正话题、公益慈善,重视人文关怀、和谐共建等,从而在一定传播区域内形成自己良好的媒介公益品牌和形象,具有一定的公益号召
[Abstract]:The definition of "media brand and image" varies widely. In short, it is that the media have the courage to shoulder their own social responsibilities, pay attention to their own fairness and justice, naturally fresh image, highlight the dissemination of social public morality, fair claims, just topics, public charity, attach importance to humanistic care, harmonious construction, etc. In order to form their own good media brand and image in a certain communication area, have a certain public interest call.
【作者单位】： 湖南株洲广播电视台总编室;
【分类号】：G229.2-F
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本文编号：2012171