顶层设计下城市品牌的深度传播——以盘锦广播电视台城市形象推广为例

发布时间：2018-06-13 02:17

本文选题：城市形象 + 顶层设计　；参考：《中国广播电视学刊》2014年06期

【摘要】：正古人云,不谋万世者,不足谋一时;不谋全局者,不足谋一域。近年来,根据城市总体发展规划,盘锦广播电视台积极构建以"政府→媒体→公众"为主体的传导路径,由表及里,由浅入深,向目标受众传递城市的核心价值理念,有力提升了城市品牌的认知度、美誉度和影响力,为盘锦获得"中国十大魅力湿地"、"全国优秀旅游城市"、"国家级生态建设示范区"、"全国双拥模范城"等殊荣发挥了应有的舆论引导作用。笔者结合实践,试论述如下:
[Abstract]:As the ancients said, those who do not seek the whole world do not seek for a moment; those who do not seek the whole world do not seek a territory. In recent years, according to the overall urban development plan, Panjin Radio and Television Station has actively constructed a transmission path with "government media and public" as the main body, from the outside to the inside, from simple to deep, and to the target audience to transmit the core value concept of the city. Has been able to enhance the city's brand recognition, reputation and influence, Panjin has played a leading role in public opinion for obtaining "Ten charismatic Wetlands in China", "National excellent tourist City", "National Ecological Construction demonstration Zone" and "National dual support Model City". Combined with practice, the author discusses the following:
【作者单位】：辽宁盘锦广播电视台;
【分类号】：G229.24

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