中韩品牌流行女装设计分析与比较研究

发布时间：2018-06-15 05:16

本文选题：流行女装 + 风格　；参考：《青岛科技大学》2017年硕士论文

【摘要】：鉴于中韩两国在文化和民族情结方面存在一定的关联和影响,经济水平发展程度也比较接近,同时韩国的流行女装行业在近几年发展势态较好,本论文以《中韩两国品牌流行女装设计分析与比较研究》为题,比较分析中韩两国品牌流行女装设计的异同。研究此课题的目的是寻求出适合中国品牌流行女装设计的发展之路。能够借鉴韩国品牌流行女装设计的成功经验,避免发展中的不足,形成中国自有的女装风格体系,促使中国流行女装业发展为真正能够在品牌女装设计这一领域中引领周边国家服饰文化潮流的女装。本文通过文献资料法、综合分析法、分析对比法、总结归纳法、问卷调查法、以及设计实践法等研究方法对中国和韩国的流行女装及两国较典型的流行女装服饰品牌、产品进行了分析研究,从服装款式、色彩、面料、搭配等多方面进行分析和比较,总结概括出了两国流行女装设计的优势和特点。另外,本文创新提出了将中韩两国流行女装的优势分析总结之后进行再结合设计,设计出更迎合当下女性消费者消费需求和市场发展的女装服饰,促进我国流行女装业的发展和进步。通过对以上内容的分析和研究,得出我国的流行女装目前最主要的发展目标和方向是创立出独具我国本土特色的“中国风格”,从而更好地引导我国流行女装在国际市场中的发展和前进。选择性地学习和借鉴韩国流行女装成功发展的优势,趋利避害,去劣取优,为中国流行女装业注入新鲜血液,从而使中国流行女装提高市场竞争力,使中国从服装大国尽快转变为服装强国,同时也有利于中韩两国服装行业的相互了解、促进和共同发展。
[Abstract]:In view of the fact that China and South Korea have certain links and influences in terms of culture and national complex, the level of economic development is also relatively close, and the popular women's clothing industry in South Korea has developed better in recent years. In this paper, the theme of "China and South Korea brand fashion women's fashion design analysis and comparative study", the comparative analysis of China and South Korea brand fashion women's fashion design similarities and differences. The purpose of this research is to find out the way of development suitable for Chinese brand popular women's wear design. It can learn from the successful experience of popular women's wear design of Korean brand, avoid the deficiency in development, and form its own style system of women's wear in China. To promote the development of China's popular women's wear industry to truly lead the fashion culture of the surrounding countries in the field of brand women's clothing design. Through the methods of literature, comprehensive analysis, comparative analysis, induction, questionnaire survey and design practice, this paper analyzes the popular women's wear brands in China and Korea, as well as the more typical fashion women's clothing brands in the two countries. The products are analyzed and compared from the fashion style, color, fabric, collocation and so on, and the advantages and characteristics of popular women's wear design in the two countries are summarized. In addition, this article innovates to put forward the analysis and summary of the advantages of popular women's wear in China and South Korea, and then combine the design to design the women's clothing that meets the consumption demand and the market development of women consumers. To promote the development and progress of popular women's clothing industry in China. Through the analysis and research of the above contents, it is concluded that the most important development goal and direction of popular women's wear in China is to create a "Chinese style" with unique local characteristics. In order to better guide our popular women's wear in the international market development and progress. Selectively learning and drawing lessons from the advantages of the successful development of popular women's wear in Korea, seeking advantages and avoiding disadvantages, taking advantage of the best, injecting fresh blood into the popular women's wear industry in China, thus making China's popular women's wear more competitive in the market. As soon as possible, China will be transformed from a major clothing country to a strong clothing country, and it is also conducive to the mutual understanding, promotion and common development of the garment industry between China and South Korea.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.717

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