探寻都市报服务品牌的支撑点——从廊坊都市报民生报道实践说起

发布时间：2018-06-15 05:39

本文选题：民生报道 + 报纸品牌　；参考：《新闻与写作》2014年05期

【摘要】：正随着各级党政机关信息公开力度的不断加大和媒体竞争的日趋激烈,民生新闻以其报道领域宽、大众需求广、服务性突出等特点,已经成为报纸树立品牌、扩大影响力和竞争力的重要抓手。2013年2月1日,试刊运行3年的廊坊都市报正式创刊。创刊至今,廊坊都市报从实实在在为老百姓服务中找到了都市报的立身之本、发展之源,报纸品牌形象深入人心,也给廊坊日报社带来了丰厚的社会效益和经济效益。报纸的发行增
[Abstract]:With the increasing publicity of information among party and government organs at all levels and the increasingly fierce competition in the media, people's livelihood news has become a brand established by newspapers because of its wide coverage field, wide public demand, outstanding service, and so on. Expansion of influence and competitiveness of the important grasp. February 1, 2013, the trial run for 3 years Langfang Metropolis Daily officially founded. Since its inception, Langfang Metropolis Daily has found the root and source of its development from the actual service to the common people. The brand image of the newspaper has been deeply rooted in the people's heart, and it has also brought rich social and economic benefits to Langfang Daily. An increase in the circulation of newspapers
【作者单位】：河北廊坊日报社党委;
【分类号】：G212

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