基于地域文化下的沈阳城市品牌视觉形象设计研究

发布时间：2018-06-17 01:38

本文选题：地域文化 + 城市品牌　；参考：《沈阳师范大学》2017年硕士论文

【摘要】：随着社会的飞速发展和经济全球化的加快,人们对物质文化和精神文化需求不断增高,追求新奇独特是人们普遍存在的心理,所以城市视觉形象的独特鲜明个性才是吸引人们眼球的关键之处。随着城市规划的规范发展与提升,城市品牌视觉形象已经成为现代时尚都市的代名词,人们已经意识到城市品牌视觉形象设计研究的必要性和紧迫性,现代艺术设计的灵感源于城市的丰富历史内涵、文化底蕴、民风民俗、地理环境风貌、发明创造等厚重的历史文化及独特的艺术构思,它为现代城市形象设计提供了丰富的素材,在设计城市品牌视觉形象中起到重要的决定作用。尤其对于沈阳来说,通过更好的展现沈阳城市品牌视觉形象,从而反映沈阳城市独特的个性和文化品位,可以从不同的层面反映沈阳的社会、经济、文化,而且还能提高沈阳自身的历史文化价值。要想打造良好的沈阳城市品牌视觉形象,就要以独特的沈阳地域文化要素为依托,从而找到品牌视觉形象设计的方式和路径,对城市品牌形象的研究进行不断的摸索与总结,意义在于通过沈阳城市品牌视觉形象设计得以呈现,在传承地域文化的基础上打造出更好的沈阳城市品牌视觉形象,使沈阳更加独特、更具魅力、更具吸引力,成为东北地区一枝独秀。
[Abstract]:With the rapid development of society and the acceleration of economic globalization, people's demand for material culture and spiritual culture is increasing. So the unique and distinct personality of the city visual image is the key to attract people's attention. With the standard development and promotion of urban planning, the visual image of city brand has become a synonym of modern fashion city. People have realized the necessity and urgency of the research on the visual image design of city brand. The inspiration of modern art design originates from the rich historical connotation, cultural background, folk custom, geographical environment, inventiveness and creation of the city and its unique artistic conception. It provides abundant materials for modern city image design and plays an important decisive role in the design of city brand visual image. Especially for Shenyang, through better showing the visual image of Shenyang city brand, which reflects the unique personality and cultural taste of Shenyang city, it can reflect the society, economy and culture of Shenyang from different levels. Moreover, it can improve the historical and cultural value of Shenyang itself. In order to create a good visual image of Shenyang city brand, it is necessary to rely on the unique elements of Shenyang regional culture to find the way and path of brand visual image design, and to explore and summarize the research of city brand image. The significance lies in the visual image design of Shenyang city brand can be presented, on the basis of the heritage of regional culture to create a better visual image of Shenyang city brand, making Shenyang more unique, more attractive, more attractive, Become the northeast region alone.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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