“一校一品”体育品牌的定位思考

发布时间：2018-06-21 18:31

本文选题：体育品牌 + 定位思考　；参考：《青少年体育》2016年04期

【摘要】：正特色是学校核心竞争力的主导因素,走特色强校之路,是当前学校建设的本质追求和必然选择。随着素质教育的不断推进,以及在我国青少年学生体质健康水平持续下滑的大背景下,"一校一品"学校体育品牌建设成为中小学关注的热点。品牌定位是学校体育品牌建设过程中首要考虑的问题,只有对品牌进行准确的定位,才能有针对性地实现校体育品牌建设。品牌的准确定位既决定学校体育的发展方向,也决定了学校能否成功地创办
[Abstract]:Positive feature is the leading factor of the core competence of the school. It is the essential pursuit and inevitable choice of the current school construction to take the road of strengthening the school with characteristics. With the continuous promotion of quality education and the declining level of physical health of young students in China, the construction of "one school, one product" school sports brand has become a hot spot in primary and secondary schools. Brand positioning is the primary consideration in the process of school sports brand construction. Only by accurately positioning the brand, can the school sports brand construction be realized pertinently. The accurate positioning of the brand not only determines the development direction of school physical education, but also determines whether the school can be established successfully.
【作者单位】：湛江师范学院基础教育学院;
【分类号】：G633.96

【相似文献】