职业院校品牌专业建设的核心策略思考——以塑造独立学院品牌影视制作专业为例

发布时间：2018-06-24 05:53

本文选题：职业院校 + 品牌专业建设　；参考：《职教论坛》2014年26期

【摘要】：随着影视专业招生不断增加,办学规模不断扩大,一个不容忽视的办学课题也摆在开设了影视专业的职业院校面前,这就是:各类职业院校如何根据自身的办学优势和特长,形成影视专业的特色,塑造影视专业的品牌,既避免因教育模式和培养目标雷同重复而造成教育资源的浪费,又适应影视专业发展的需求。基于职业院校品牌专业建设考虑,仅从独立学院的角度就如何形成影视专业的办学特色,塑造影视专业的品牌,开创出一片属于独立学院的影视专业办学天地,提出了可行性建议,为独立学院提供了可行性决策参考。
[Abstract]:With the increasing enrollment of film and television major and the expansion of the scale of running a school, a subject of running a school which can not be ignored is put forward in front of the vocational college of film and television major, which is: how each kind of vocational college according to its own advantages and strong points of running a school, Forming the characteristics of film and television specialty and shaping the brand of film and television specialty can not only avoid the waste of educational resources caused by the repetition of educational model and training goal but also adapt to the needs of the development of film and television specialty. Based on the consideration of brand specialty construction in vocational colleges and universities, only from the angle of independent college, how to form the characteristics of film and television specialty, to shape the brand of film and television specialty, and to create a school space for film and television specialty belonging to independent college. The feasibility suggestion is put forward, which provides a reference for the independent college to make feasible decision.
【作者单位】：南昌大学科学技术学院;
【分类号】：G712.3

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