以茶文化促进江西茶产业品牌经济的发展探究

发布时间：2018-07-05 09:37

本文选题：茶文化 + 茶产业　；参考：《福建茶叶》2016年11期

【摘要】：随着社会经济的逐步发展,茶产业不断壮大并逐步深入到人们的日常生活的各个角落。人们对于茶文化有了更深层次的理解,茶叶相关产品的文化特性逐步成为茶叶企业竞争中的关键因素,开发茶叶产品的文化价值并将其作用于茶产品的茶品牌经济模式应运而生。基于此,本文结合茶文化与茶品牌经济的关系,茶文化在茶品牌经济中的作用,探讨如何以茶文化促进江西省的茶产业品牌经济的发展,并提出相关策略,以期为相关茶企业提供参考。
[Abstract]:With the development of society and economy, tea industry is expanding and reaching every corner of people's daily life. People have a deeper understanding of tea culture, and the cultural characteristics of tea related products have gradually become a key factor in the competition of tea enterprises. The tea brand economic model of developing the cultural value of tea products and applying them to tea products arises at the historic moment. Based on this, this paper combines the relationship between tea culture and tea brand economy, the role of tea culture in tea brand economy, discusses how to promote the development of tea industry brand economy in Jiangxi Province, and puts forward some relevant strategies. In order to provide reference for related tea enterprises.
【作者单位】：江西财经职业学院工商管理学院;
【分类号】：TS971;F426.82

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