移动互联网时代广播品牌生态体系的构建

发布时间：2018-07-09 11:17

本文选题：生态体系 + 移动端　；参考：《青年记者》2017年23期

【摘要】：正广播作为一种低成本、高时效、强交互的媒体在几大传统媒体中占据重要地位。如今在"互联网+广播"的融合过程中,尤其随着智能手机的普及,移动端流量的放开,车载媒体便携化程度加深,移动端在人们生活中扮演着越来越重要的角色,广播媒介的生态格局发生着显著变化。广播的移动互联网融合之路为广播找到了全新的形态,从品牌生态进化来看,广播的品牌生态体系也将经历进化和重构的过程。移动互联网时代广播的发展特征
[Abstract]:As a kind of low-cost, high-efficiency and strong interactive media, positive broadcast plays an important role in several traditional media. Nowadays, in the process of "Internet broadcasting", especially with the popularity of smart phones, the release of mobile traffic and the deepening of the degree of portability of vehicle media, mobile end plays a more and more important role in people's lives. The ecological pattern of broadcast media is changing dramatically. The integration of mobile Internet for broadcasting has found a new form for broadcasting. From the perspective of brand ecological evolution, the brand ecosystem of broadcasting will also undergo the process of evolution and reconstruction. The Development characteristics of Broadcasting in the era of Mobile Internet
【作者单位】：湖北文华学院人文学部新闻系;
【基金】：湖北品牌发展研究中心课题(编号:J14031404)阶段性成果
【分类号】：G220.7

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