太原创新改革试验区品牌形象感官识别系统设计研究

发布时间：2018-07-13 07:46

【摘要】：近年来国家出台了《关于在部分区域系统推进全面创新改革试验的总体方案》,指出怎样借助城市自身传统文化特色来塑造创新改革试验区城市品牌形象,是目前需要解决的问题。太原作为创新改革区之一,品牌形象的发展还不尽如人意,这与它相对应的形象本质不相符。因此,本文的研究内容从城市品牌形象感官识别角度出发,通过对太原创新改革试验区品牌形象感官识别系统的构建与设计,探索出太原城市富有文化特色的城市品牌形象。全文分为四章。第一章总结了目前国内外及创新改革试验区城市品牌形象感官识别系统研究发展现状以及主要研究方法;第二章为创新改革试验区品牌形象感官识别系统的相关理论概述,并结合国外优秀案例,概括总结出一些能够有助于创新改革试验区品牌形象感官识别系统设计的新想法;第三章为对太原创新改革试验区的基本情况进行详细分析,在此基础上完成了对太原品牌形象感官识别系统的构建,并通过调研得出当前太原品牌形象的现存问题。第四章为基于第三章对太原市品牌形象感官识别的分析,给出了系统的视觉识别、听觉识别、触觉识别、嗅觉和味觉识别这五大感官识别的设计构思,希望以期指导实践。
[Abstract]:In recent years, our country has issued "the overall plan of promoting the overall innovation reform experiment in some regional systems", and pointed out how to use the traditional cultural characteristics of the city to shape the city brand image of the innovation reform experimental area. It is a problem that needs to be solved at present. Taiyuan as one of the innovative reform areas, the development of brand image is not satisfactory, which is not in line with its corresponding image essence. Therefore, the content of this paper from the city brand image sensory recognition point of view, through the Taiyuan innovation reform test area brand image sensory recognition system construction and design, explore the city of Taiyuan city with cultural characteristics of the city brand image. The full text is divided into four chapters. The first chapter summarizes the current situation and main research methods of the sensory recognition system of brand image at home and abroad and the experimental area of innovation reform. Chapter two summarizes the related theories of the sensory recognition system of brand image in the experimental area of innovation reform. Combined with foreign excellent cases, it summarizes some new ideas that can be helpful to the design of brand image sensory recognition system in the innovation reform experimental area. Chapter three is a detailed analysis of the basic situation of Taiyuan innovation reform experimental area. On this basis, the establishment of Taiyuan brand image sensory recognition system is completed, and through investigation, the existing problems of Taiyuan brand image are obtained. The fourth chapter is based on the third chapter of the analysis of Taiyuan brand image sensory recognition, gives the system of visual recognition, auditory recognition, tactile recognition, smell and taste recognition of the five sensory recognition design ideas, hoping to guide the practice.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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