论如何提升品牌核心竞争力——以“寿司之神”的品牌营销模式为例
发布时间：2018-07-17 02:45
【摘要】：日本"寿司之神"小野二郎的寿司经营理念、运营模式、运营机制、营销方式无一不启发我们应该更多地关注品牌的内在,即关注品牌的精神,使员工认可企业,热爱企业,从而愿意为企业奉献;关注质量,质量是所有企业发展的根基,对质量的监控严格与否在企业或品牌未来的发展道路上尤为重要;关注特色,做自己擅长做的事,把这件事做到极致;关注消费者,从消费者的角度出发,了解消费者的需求品牌才能与消费者走得更近,才能贴合消费者的情感。只有关注这些,从这些角度出发,品牌和企业才能走得更远,走得更好。
[Abstract]:Japan's "God of Sushi" Kono's sushi business philosophy, operation model, operation mechanism, marketing methods should inspire us to pay more attention to the internal brand, that is, pay attention to the spirit of the brand, so that employees recognize the enterprise, love the enterprise, In order to be willing to contribute to the enterprise; pay attention to the quality, quality is the foundation of all enterprises development, the quality of strict monitoring or not in the future development of the enterprise or brand is particularly important; pay attention to the characteristics, do what they are good at doing, Do this to the extreme; focus on consumers, from the consumer's point of view, to understand consumer demand brand and consumer to get closer to the consumer, in order to fit the consumer's feelings. Only pay attention to these, from these angles, brands and enterprises can go further, better.
【作者单位】： 常州工学院艺术与设计学院;
【分类号】：F719.3;F273.2
，
本文编号：2128666
[Abstract]:Japan's "God of Sushi" Kono's sushi business philosophy, operation model, operation mechanism, marketing methods should inspire us to pay more attention to the internal brand, that is, pay attention to the spirit of the brand, so that employees recognize the enterprise, love the enterprise, In order to be willing to contribute to the enterprise; pay attention to the quality, quality is the foundation of all enterprises development, the quality of strict monitoring or not in the future development of the enterprise or brand is particularly important; pay attention to the characteristics, do what they are good at doing, Do this to the extreme; focus on consumers, from the consumer's point of view, to understand consumer demand brand and consumer to get closer to the consumer, in order to fit the consumer's feelings. Only pay attention to these, from these angles, brands and enterprises can go further, better.
【作者单位】： 常州工学院艺术与设计学院;
【分类号】：F719.3;F273.2
，
本文编号：2128666
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