点“石”成金——品牌概念构建的教学探讨
发布时间：2018-07-16 21:42
【摘要】：品牌设计课笔者已经教授过很多次了,每一次都希望自己在教学上能够有所突破,这也是教学相长的乐趣之一吧。论文题目叫点"石"成金,原因之一是本次课程我们确实选择了"石头"作为本次品牌设计课的主打方向。石头,这个似乎无意义的存在,让更多学生产生了赋予它意义的冲动,从而也引发出下面那些令人激动的品牌概念;原因之二是在课程结束后,我们紧接着策划了一个成果展,大家的智慧赋予这个展览以点"石"成金的名字。在展览期间我们还进行了现场售卖,使学生有机会亲身接触消费者,获得最直接的市场反馈。
[Abstract]:The writer has taught me many times , and every time I want to make a breakthrough in teaching , this is one of the fun of teaching . One of the reasons is that we have chosen Stone as the main direction of this brand design lesson . One reason is that we have chosen " Stone " as the main direction of this brand design lesson . The reason is that after the course is finished , we plan a fruit show . We also have the wisdom of giving the exhibition the name of " Shi " . During the exhibition , we also carried out on - site selling so that students have the opportunity to contact the consumer and get the most direct market feedback .
【作者单位】： 北京服装学院;
【分类号】：TS941.2-4;G642
本文编号：2127754
[Abstract]:The writer has taught me many times , and every time I want to make a breakthrough in teaching , this is one of the fun of teaching . One of the reasons is that we have chosen Stone as the main direction of this brand design lesson . One reason is that we have chosen " Stone " as the main direction of this brand design lesson . The reason is that after the course is finished , we plan a fruit show . We also have the wisdom of giving the exhibition the name of " Shi " . During the exhibition , we also carried out on - site selling so that students have the opportunity to contact the consumer and get the most direct market feedback .
【作者单位】： 北京服装学院;
【分类号】：TS941.2-4;G642
【相似文献】
相关重要报纸文章 前1条
1 李惠武;以“绿色”概念构建生活标准[N];南方日报;2006年
相关硕士学位论文 前1条
1 缪瑛艳;基于技术与市场匹配的装备产品概念构建[D];大连理工大学;2007年
，本文编号：2127754
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2127754.html
