漯河市品牌农业发展研究

发布时间：2018-07-24 16:45

【摘要】： 发展品牌农业是顺应世界农业演进趋势,提升农业竞争力的重要选择。以农副产品生产加工为主的城市如何做强农业,成为农业强市,是必须认真研究和思考的问题。本文通过收集相关数据、历史资料和对漯河市品牌农业发展现状的调查,具体分析了品牌农业发展现阶段面临的新问题和制约因素,论证提出了建设社会主义新农村形势下漯河市发展品牌农业的重点对策。主要研究结果如下: 1.调查了漯河市的气候、土地、水利、生物等农业自然资源,社会经济条件以及品牌农业发展的历史和现状。 2.全面梳理了漯河市品牌农业发展的基本态势、潜在优势、主要问题及其原因。(1)品牌理念相对滞后;(2)规模效益低,品牌利用率低;(3)农副产品加工业发展不平衡;(4)农业标准化和农产品质量安全投资力度不够;(5)农业产业化发展不平衡;(6)产品名牌商标少,市场化程度较低。 3.提出了漯河市品牌农业发展的对策。(1)转变观念,树立品牌意识;(2)发挥优势,扩大基地规模;(3)提高质量,提升产品档次;(4)发挥特色,培育知名品牌;(5)积极培植载体,奠定品牌基础;(6)加强宣传,发挥品牌效应;(7)科技兴农,提高技术含量。(8)加大农业品牌培育扶持力度。
[Abstract]:Developing brand agriculture is an important choice to adapt to the trend of world agriculture evolution and promote agricultural competitiveness. How to strengthen agriculture and become a strong city by agricultural and sideline products production and processing is a problem that must be seriously studied and considered. Through collecting relevant data, historical data and investigation on the current situation of brand agriculture development in Luohe City, this paper concretely analyzes the new problems and restrictive factors that brand agriculture is facing at the present stage. The paper puts forward the key countermeasures of developing brand agriculture in Luohe city under the situation of building new socialist countryside. The main results are as follows: 1. The history and present situation of climate, land, water conservancy, biological and other agricultural natural resources, social and economic conditions, and the development of brand agriculture in Luohe City were investigated. The basic situation, potential advantages, main problems and their causes of the development of brand agriculture in Luohe City are comprehensively combed. (1) the brand concept is relatively backward; (2) the scale benefit is low, Low brand utilization rate; (3) unbalanced development of agricultural and sideline products processing industry; (4) insufficient investment in agricultural standardization and quality and safety of agricultural products; (5) unbalanced development of agricultural industrialization; (6) lack of famous trademarks of products and low degree of marketization. 3. The countermeasures for the development of brand agriculture in Luohe City are put forward. (1) changing ideas and establishing brand consciousness; (2) giving full play to the advantages and expanding the scale of the base; (3) improving the quality and upgrading the product grade; (4) giving full play to the characteristics and cultivating the famous brands; (5) actively cultivating the carrier. Establish brand foundation; (6) strengthen propaganda, bring brand effect into play; (7) promote agriculture by science and technology, and improve technology content; (8) strengthen agricultural brand cultivation and support.
【学位授予单位】：河南农业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F327

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