新形势下电视媒体品牌形象的建立与传播
发布时间：2018-08-16 19:44
【摘要】：正"品牌"这一概念发展到今天,其内涵、外延都已经扩大。英文brand(品牌)一词有"烙印"的意思,它非常形象地表达了品牌的含义——事物在消费者心中留下烙印。品牌的载体可以是记号、名称、术语、象征或者是它们的组合,品牌代表的是消费者对产品或者服务的认知程度,它是给拥有者带来溢价、产生增值的一种无形资产。
[Abstract]:The concept of "brand" has been developed to today, its connotation and extension have been expanded. The word "brand" has the meaning of "brand". It expresses the meaning of brand very vividly-things are imprinted in the consumer's mind. The carrier of brand can be mark, name, term, symbol or combination of them. Brand represents the consumer's cognition of product or service. It is an intangible asset that brings premium to owner and produces added value.
【作者单位】： 安徽工程大学艺术学院;
【基金】：安徽省哲学社会科学规划项目〈AHSK09-10D43〉“徽州图形符号的文化传承与创新研究” 安徽省教育厅人文社会科学一般项目〈2007sk159〉“当代绘画与平面设计之间的语言互动研究”资助,系项目阶段性成果之一
【分类号】：G229.2
，
本文编号：2186989
[Abstract]:The concept of "brand" has been developed to today, its connotation and extension have been expanded. The word "brand" has the meaning of "brand". It expresses the meaning of brand very vividly-things are imprinted in the consumer's mind. The carrier of brand can be mark, name, term, symbol or combination of them. Brand represents the consumer's cognition of product or service. It is an intangible asset that brings premium to owner and produces added value.
【作者单位】： 安徽工程大学艺术学院;
【基金】：安徽省哲学社会科学规划项目〈AHSK09-10D43〉“徽州图形符号的文化传承与创新研究” 安徽省教育厅人文社会科学一般项目〈2007sk159〉“当代绘画与平面设计之间的语言互动研究”资助,系项目阶段性成果之一
【分类号】：G229.2
，
本文编号：2186989
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