国外自有品牌的演变历史与发展状况研究
发布时间：2018-08-30 19:45
【摘要】：自有品牌作为制造商与零售商之间垂直竞争的产物,是零售业发展的普遍趋势。国外自有品牌经过几十年的探索已经走向成熟,而我国自有品牌的发展水平还存在较大上升空间。本文基于自有品牌的内涵和特点,对国外自有品牌的演变历史从品牌基本特点、消费者导向特征、产品种类特征、技术特征和战略特征五个角度进行深入分析,并在总结国外自有品牌发展现状的基础上,进一步探究其未来发展动态。
[Abstract]:As the product of vertical competition between manufacturer and retailer, private brand is the general trend of retail development. After decades of exploration, foreign private brands have matured, but the level of development of our own brands still has a big room to rise. Based on the connotation and characteristics of private brand, this paper analyzes the evolution history of foreign private brand from five angles: brand basic characteristics, consumer-oriented characteristics, product category characteristics, technical characteristics and strategic characteristics. And on the basis of summing up the current situation of foreign private brand development, further explore its future development trends.
【作者单位】： 黄河科技学院商贸学院;
【分类号】：F713.32
本文编号：2214101
[Abstract]:As the product of vertical competition between manufacturer and retailer, private brand is the general trend of retail development. After decades of exploration, foreign private brands have matured, but the level of development of our own brands still has a big room to rise. Based on the connotation and characteristics of private brand, this paper analyzes the evolution history of foreign private brand from five angles: brand basic characteristics, consumer-oriented characteristics, product category characteristics, technical characteristics and strategic characteristics. And on the basis of summing up the current situation of foreign private brand development, further explore its future development trends.
【作者单位】： 黄河科技学院商贸学院;
【分类号】：F713.32
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