传统图形在茶叶品牌视觉设计中的应用
发布时间：2018-09-04 06:37
【摘要】：传统图形是一种文化元素,同时也是情感内涵的诠释和表达,应用好传统图形资源,能够为我们开展品牌视觉设计活动提供重要基础和关键前提。对于茶叶产业来说,当前正处于快速发展的机遇期,无论是整个产业要求,还是相应内涵,都需要创新突破。本文拟从茶叶品牌视觉设计活动开展的具体要求分析入手,结合当前茶叶品牌视觉设计活动中存在的问题和不足,通过融入传统图形的具体内涵和要求,从而探究传统图形在茶叶品牌视觉设计中的具体应用思路。
[Abstract]:Traditional graphics is not only a cultural element, but also the interpretation and expression of emotional connotation. The application of traditional graphics resources can provide an important foundation and key premise for our brand visual design activities. For the tea industry, it is in the opportunity period of rapid development at present, whether it is the requirement of the whole industry or the corresponding connotation, it needs innovation and breakthrough. This paper begins with the analysis of the specific requirements of the visual design activities of tea brands, combines the problems and shortcomings existing in the current visual design activities of tea brands, and integrates the specific connotations and requirements of the traditional graphics. In order to explore the traditional graphics in the visual design of tea brand specific application ideas.
【作者单位】： 长春科技学院;
【分类号】：J524
本文编号：2221304
[Abstract]:Traditional graphics is not only a cultural element, but also the interpretation and expression of emotional connotation. The application of traditional graphics resources can provide an important foundation and key premise for our brand visual design activities. For the tea industry, it is in the opportunity period of rapid development at present, whether it is the requirement of the whole industry or the corresponding connotation, it needs innovation and breakthrough. This paper begins with the analysis of the specific requirements of the visual design activities of tea brands, combines the problems and shortcomings existing in the current visual design activities of tea brands, and integrates the specific connotations and requirements of the traditional graphics. In order to explore the traditional graphics in the visual design of tea brand specific application ideas.
【作者单位】： 长春科技学院;
【分类号】：J524
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，本文编号：2221304
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