义泰昌品牌视觉识别设计
发布时间:2018-09-04 06:19
【摘要】:正设计说明:该品牌视觉系统以梅山傩面—"傩公"为设计元素,"傩公"是古梅山文化中的吉祥神,是风调雨顺的象征。其次,标志的主体图形通过几何块面的结构将"傩公"形象加以表达,以及通过"红"、"黄"主色系的搭配,在迎合现代人现代人审美趋势的同时,反映出古梅山文化的特色,体现出是一家凸显以湖南新化菜为特色的餐饮机构。
[Abstract]:Positive design description: the brand visual system to Meishan Nuo-"Nuo Gong" as the design element, "Nuo Gong" is the ancient Meishan culture auspicious god, is a symbol of smooth weather. Secondly, the main figure of the logo expresses the image of "Nuo Gong" through the structure of geometric block, and the collocation of the main color system of "Red" and "Yellow" reflects the characteristics of ancient Meishan culture while catering to the aesthetic trend of modern people. Embodies is a highlight to Hunan Xinhua cuisine as the characteristics of the catering institutions.
【作者单位】: 湖南人文科技学院;
【基金】:湖南省教育厅科研项目(17C0833) 长沙理工大学湖南省工艺美术产品工业设计中心开放基金资助项目(2016GYMS07)
【分类号】:J524
本文编号:2221266
[Abstract]:Positive design description: the brand visual system to Meishan Nuo-"Nuo Gong" as the design element, "Nuo Gong" is the ancient Meishan culture auspicious god, is a symbol of smooth weather. Secondly, the main figure of the logo expresses the image of "Nuo Gong" through the structure of geometric block, and the collocation of the main color system of "Red" and "Yellow" reflects the characteristics of ancient Meishan culture while catering to the aesthetic trend of modern people. Embodies is a highlight to Hunan Xinhua cuisine as the characteristics of the catering institutions.
【作者单位】: 湖南人文科技学院;
【基金】:湖南省教育厅科研项目(17C0833) 长沙理工大学湖南省工艺美术产品工业设计中心开放基金资助项目(2016GYMS07)
【分类号】:J524
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,本文编号:2221266
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