太极拳文化形象及品牌塑造的路径
发布时间：2018-09-06 16:10
【摘要】：对太极拳文化形象及文化品牌塑造的路径进行阐述,认为太极拳形象作为一种客观存在,其定位不仅是太极拳发展模式、发展方向和发展战略的集中体现,也是太极拳品牌塑造的基础;塑造太极拳国家形象及品牌,提升太极拳国家品牌的文化内涵和核心价值,实施太极拳"走出去"战略是当今太极拳国际化发展的重要环节。提出强化国家意志,加强顶层设计;挖掘太极拳品牌内涵价值,确立民族文化身份;借鉴少林品牌模式,设计品牌传播标志;加强太极拳国际交流,促进国际社会情感认同等塑造路径。
[Abstract]:This paper expounds the cultural image of Taijiquan and the path of shaping the cultural brand, thinks that the image of Taijiquan as an objective existence, its orientation is not only the centralized embodiment of the development mode, the development direction and the development strategy of Taijiquan. It is also the foundation of Taijiquan brand shaping, it is an important link of the international development of Taijiquan to mold the national image and brand of Taijiquan, to promote the cultural connotation and core value of the national brand of Taijiquan, and to carry out the "going out" strategy of Taijiquan. Put forward to strengthen the national will, strengthen the top-level design, excavate the connotation value of Taijiquan brand, establish the national cultural identity, draw lessons from Shaolin brand model, design brand communication sign, strengthen the international exchange of Taijiquan, To promote the international community emotional identity and other shaping path.
【作者单位】： 济南大学体育学院;山东大学博士后流动站;成都师范学院;山东大学体育学院;
【基金】：国家社会科学基金项目(13BTY059,15BTY093) 山东省人文社科基金(15-ZZ-TY-02)
【分类号】：G852.11
[Abstract]:This paper expounds the cultural image of Taijiquan and the path of shaping the cultural brand, thinks that the image of Taijiquan as an objective existence, its orientation is not only the centralized embodiment of the development mode, the development direction and the development strategy of Taijiquan. It is also the foundation of Taijiquan brand shaping, it is an important link of the international development of Taijiquan to mold the national image and brand of Taijiquan, to promote the cultural connotation and core value of the national brand of Taijiquan, and to carry out the "going out" strategy of Taijiquan. Put forward to strengthen the national will, strengthen the top-level design, excavate the connotation value of Taijiquan brand, establish the national cultural identity, draw lessons from Shaolin brand model, design brand communication sign, strengthen the international exchange of Taijiquan, To promote the international community emotional identity and other shaping path.
【作者单位】： 济南大学体育学院;山东大学博士后流动站;成都师范学院;山东大学体育学院;
【基金】：国家社会科学基金项目(13BTY059,15BTY093) 山东省人文社科基金(15-ZZ-TY-02)
【分类号】：G852.11
【参考文献】
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