自然元素在诗莉薇松茸护肤品牌设计中的应用

发布时间：2018-09-07 09:11

【摘要】：本设计是对诗莉薇松茸护肤品现有品牌的改进设计,其目的在考虑诗莉薇现有的品牌下,对松茸系列产品进行重新的包装设计。在企业文化和理念下对诗莉薇松茸护肤品牌进行改进设计,以适应日益发展的社会经济和消费者挑剔的审美眼光。本设计在遵从“塑造品牌,设计为先”的设计思想下,以视觉元素在诗莉微松茸护肤品牌形象中的塑造为例展开探索,前三章主要包括:通过大量的文献阅读和实际调研,分析护肤品品牌形象的国内外发展概况;总结并归纳了品牌设计、品牌形象的视觉表现形式的相关理论和发展趋势,着重分析了护肤品品牌设计中的视觉和个性化的表现方式,并归纳了视觉形象在品牌塑造中的重要作用。以前三章的理论为支撑,第四、五章根据“诗莉微”松茸护肤品的特点,做出三套不同特点表现的设计。设计方案一是对产品的主要成分松茸的生长环境予以表现,通过三个主题“生长环境苛刻”、“营养需求充足”、“采撷条件严格”展现品牌的核心理念“天然凝萃,纯净至美”,传递了产品健康、纯净、愉悦的内在情感;设计方案二是对产品的产地香格里拉进行表现,通过对香格里拉女性生活的表现,展现品牌对女性的关爱,赋予女性更多的自信和活力。设计方案三是对森林的表现,彰显产品品质,体现产品天然、纯净的产品特征;三套设计方案基于品牌设计的要求,采用了抽象性和创意性的设计手法,通过对产品不同的品牌价值的设计,展现企业的品牌理念和内在情感,引发消费者对产品的认同和共鸣。本文的研究成果将改进诗莉微松茸护肤产品薄弱的品牌形象,提高品牌知名度。
[Abstract]:This design is an improved design for the existing brand of Sirivilia matsutake skin care products, the purpose of which is to redesign the packaging of Matsutake products under the existing brands. Under the enterprise culture and the idea to carry on the improvement design to the Sirivilia matsutake skin care brand in order to adapt to the growing social economy and the consumer's picky esthetic vision. This design follows the design idea of "build brand, design first", taking the visual elements in the image of the skin care brand of the tiny matsutake as an example, the first three chapters mainly include: through a large number of literature reading and actual investigation, the first three chapters mainly include: through a large amount of literature reading and actual investigation, the first three chapters mainly include: a lot of literature reading and actual investigation. This paper analyzes the development situation of skin care brand image at home and abroad, summarizes and summarizes the related theory and development trend of brand design, visual expression form of brand image, and emphatically analyzes the visual and individualized expression mode of skin care brand design. And summed up the important role of visual image in brand building. The theory of the previous three chapters is supported, the fourth and fifth chapters, according to the characteristics of "Shili Wei" Matsutake skin care products, three sets of different characteristics of the design. The first design scheme is to express the growth environment of Matsutake, the main component of the product. Through the three themes of "harsh growth environment", "adequate nutritional requirements", "strict picking conditions" to show the core concept of the brand, "Natural condensation," Pure to beautiful ", has transmitted the product healthy, pure, the joyful intrinsic emotion; the design plan two is carries on the performance to the product origin Shangri-La, through to the Shangri-La feminine life performance, displays the brand to the feminine care, Give women more confidence and vitality. The third is the performance of the forest, showing the product quality, reflecting the natural and pure product characteristics; three sets of design based on the requirements of brand design, using abstract and creative design techniques, Through the design of the different brand value of the product, show the brand idea and inner emotion of the enterprise, cause the consumer to identify and resonate to the product. The research results of this paper will improve the weak brand image and brand popularity.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.72;TQ658.2

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