资兴“东江福鱼”品牌包装再设计

发布时间：2018-09-13 08:00

【摘要】：文化是一个民族在全球化进程中的名片,地域文化其独特的地域性是传统文化坚实的柱石,将地方特色文化融入到特产包装设计中,有利于产品品牌形象的提升,同时也能让产品在琳琅满目的商品中别有一番风味。这在一定程度上能带动当地经济的发展,同时又能为传统文化提供后继有人的可能性,更有利于当地文化遗产的继承与发扬。本文通过对资兴地域文化、特产食品包装设计的研究,结合“东江福鱼”品牌文化特征,对“东江福鱼”品牌包装进行再设计,提炼资兴地域文化特色,为东江鱼食品包装注入资兴文化内容,重塑企业形象,将艺术与商业进行融合,进而更好地把设计理念融入到产品包装设计中,从而吸引消费者购买商品。借助“东江福鱼”品牌的地域产品,以点带面提高资兴特产包装整体的设计水平,让更多的人通过包装这一视觉形式了解地区文化,让地区文化植根于人们心中,将地域文化发扬光大。也为提升带有资兴地域特色文化的包装设计水平提供一些借鉴与参考。
[Abstract]:Culture is a business card of a nation in the process of globalization. Its unique regional character is a solid pillar of traditional culture. At the same time can also make the product in a variety of goods in a different flavor. To a certain extent, it can promote the development of local economy, at the same time, it can provide the possibility of inheriting the traditional culture, which is more conducive to the inheritance and development of the local cultural heritage. Based on the research on the regional culture and food packaging design of Zixing, combined with the cultural characteristics of "Dongjiang Fuyu" brand, this paper redesigns the brand packaging of "Dongjiang Fuyu" and refines the regional cultural characteristics of Zixing. It infuses Zixing culture content into Dongjiang fish food packaging, rebuilds enterprise image, merges art and commerce, and then better integrates design idea into product packaging design, so as to attract consumers to buy goods. With the help of the regional products of "Dongjiang Fuyu" brand, we can improve the overall design level of Zixing specialty packaging, so that more people can understand the regional culture through the visual form of packaging, so that the regional culture can be rooted in people's hearts. Carry forward regional culture. It also provides some reference and reference for improving packaging design level with Zixing regional characteristic culture.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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