电影导演品牌打造研究
发布时间：2018-09-14 16:53
【摘要】：导演在电影创作中居于核心位置,发挥着重要的作用。独具特色的风格是导演品牌打造的基础,品牌打造需要经历知名度、美誉度、忠诚度三个成长阶段,知名度是品牌打造的初级阶段,美誉度和忠诚度是品牌打造的高级阶段。品牌营销是提升知名度的最佳方式,类型电影和系列电影是提高美誉度和忠诚度的有效手段。导演品牌需要精心维护,不能急功近利,不能让过度营销毁掉辛苦多年建立起来的品牌口碑。
[Abstract]:The director occupies the core position in the film creation, plays an important role. The unique style is the foundation of the director's brand building, and the brand building needs to go through three growth stages: popularity, reputation and loyalty, and reputation is the primary stage of brand building, and reputation and loyalty are the advanced stages of brand building. Brand marketing is the best way to enhance popularity. Type films and series films are effective means to improve reputation and loyalty. Director brand needs careful maintenance, can not be eager for quick success, can not let excessive marketing destroy the brand built up over many years of word-of-mouth.
【作者单位】： 新疆艺术学院;乌鲁木齐职业大学;
【基金】：中国广播电影电视社会组织联合会2015年度学术理论研究项目“华莱坞电影品牌核心价值研究”(项目编号:2015ZGLH020)研究成果
【分类号】：J911
，
本文编号：2243299
[Abstract]:The director occupies the core position in the film creation, plays an important role. The unique style is the foundation of the director's brand building, and the brand building needs to go through three growth stages: popularity, reputation and loyalty, and reputation is the primary stage of brand building, and reputation and loyalty are the advanced stages of brand building. Brand marketing is the best way to enhance popularity. Type films and series films are effective means to improve reputation and loyalty. Director brand needs careful maintenance, can not be eager for quick success, can not let excessive marketing destroy the brand built up over many years of word-of-mouth.
【作者单位】： 新疆艺术学院;乌鲁木齐职业大学;
【基金】：中国广播电影电视社会组织联合会2015年度学术理论研究项目“华莱坞电影品牌核心价值研究”(项目编号:2015ZGLH020)研究成果
【分类号】：J911
，
本文编号：2243299
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2243299.html
