从法律角度看茶叶品牌的知识产权保护

发布时间：2018-10-18 16:17

【摘要】：企业的品牌建立非常的简单,但是将品牌变成名牌却是一个漫长的过程,需要企业在不断提高品牌质量的同时加强知识产权对于品牌的支撑作用。茶叶企业在对自身开发出来的新产品进行保护的时候通常都是选择去申请专利,以特殊的商标为记号,表现出企业茶叶产品的个性与特性。但是目前我国的法律对于知识产权的保护并不完善,尤其是在改革开放后的很长一段时间内,国内充斥着大量的假货、赝品让人防不胜防,不仅扰乱了市场的秩序,也让许多的企业十分头疼,辛辛苦苦研发出来的优秀产品,只需要加入相同的品牌商标就能轻易的被劣质赝品取代。虽然今年来我国的知识产权保护法律逐渐的完善,但是依然还有着许多的漏洞,市场中仍然充斥着许多的茶叶盗版品牌。完善我国的法律法规,对知识产权的保护进行详尽的描述,政府与茶叶企业展开合作,加大盗版打击力度才能真正的让茶叶品牌变成一种高质量的名牌,为茶叶企业增加无形价值,赋予茶叶产品独特的文化内涵。
[Abstract]:The establishment of enterprise brand is very simple, but it is a long process to change brand into famous brand. It is necessary for enterprises to improve the quality of brand and strengthen the support function of intellectual property to brand at the same time. Tea enterprises usually choose to apply for patent when protecting the new products developed by themselves, and take the special trademark as the mark, which shows the personality and characteristics of the tea products of the enterprises. However, at present, the protection of intellectual property rights in our country's laws is not perfect. Especially in the long period after the reform and opening up, there are a large number of fake goods in our country, which are hard to guard against, and not only disturb the order of the market, It's also a headache for many companies, with hard-working and excellent products that can easily be replaced by inferior fakes by adding the same brand name. Although the intellectual property protection laws in China have been gradually improved this year, there are still many loopholes in the market, and there are still many pirated tea brands in the market. Perfect the laws and regulations of our country, describe in detail the protection of intellectual property rights, the government and tea enterprises cooperate and intensify the crackdown on piracy in order to truly turn the tea brand into a brand of high quality. Increase intangible value for tea enterprises and endow tea products with unique cultural connotations.
【作者单位】：吉林广播电视大学延边分校;
【基金】：少数民族地区开放教育导学教师队伍素质提升的研究(课题批准号:G14A00901Y)本人是课题成员
【分类号】：D923.4

【相似文献】