VI设计在城市品牌形象建设中的应用
发布时间：2018-10-24 06:49
【摘要】：随着我国经济不断的发展,人们的生活方式也在发生着翻天覆地的变化,人们逐渐认识到城市品牌的存在直接影响到城市在未来的发展情况。而城市品牌的形象是代表了城市的发展现状,也是城市的一个缩影,是一种无形的宣传和财产,城市品牌形象能够为城市带来巨大的收益和利益。文章以VI设计在城市品牌形象建设中的应用作为研究的对象,首先针对城市VI设计发展的历程进行了阐述,为后文的研究提供参考,再针对VI设计在城市品牌形象建设中存在的问题进行讨论,并详细的介绍了VI设计在城市品牌建设中的应用,希望文章的研究能够为城市建设提供相应的参考。
[Abstract]:With the continuous development of our economy, people's way of life is also undergoing earth-shaking changes, people gradually realize that the existence of urban brand directly affects the future development of the city. The image of city brand represents the status quo of city development and is also a microcosm of the city. It is a kind of intangible propaganda and property. The city brand image can bring huge benefits and benefits to the city. This paper takes the application of VI design in the construction of urban brand image as the research object. Firstly, it expounds the course of the development of urban VI design, which provides a reference for the later research. Then the problems of VI design in urban brand image construction are discussed, and the application of VI design in urban brand construction is introduced in detail. It is hoped that the research of this article can provide the corresponding reference for urban brand construction.
【作者单位】： 江门职业技术学院;
【分类号】：J524
本文编号：2290629
[Abstract]:With the continuous development of our economy, people's way of life is also undergoing earth-shaking changes, people gradually realize that the existence of urban brand directly affects the future development of the city. The image of city brand represents the status quo of city development and is also a microcosm of the city. It is a kind of intangible propaganda and property. The city brand image can bring huge benefits and benefits to the city. This paper takes the application of VI design in the construction of urban brand image as the research object. Firstly, it expounds the course of the development of urban VI design, which provides a reference for the later research. Then the problems of VI design in urban brand image construction are discussed, and the application of VI design in urban brand construction is introduced in detail. It is hoped that the research of this article can provide the corresponding reference for urban brand construction.
【作者单位】： 江门职业技术学院;
【分类号】：J524
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