我国外贸增长方式转变中国家品牌因素研究
发布时间：2018-10-29 09:32
【摘要】： 改革开放以来,我国对外贸易发展迅速,尤其是2002年正式加入世界贸易组织以来,进出口总额从6208亿美元增加到2007年的21738亿美元,年均增长28.5%,其中,出口额跃居世界第二位。显然,从数量和规模上看,我国已跻身贸易大国行列,但外贸增长的质量和效益还不高,主要以粗放型为主,亟需实现向集约型的转变。 我国探索外贸增长方式转变问题虽然已有近二十年的时间,但粗放型增长方式未有根本性转变。加快外贸增长方式转变,关键在于认清我国外贸所处的时期和阶段,对症下药。 本文的研究目的就是通过对我国30年外贸发展历程进行划分,明确当前我国外贸所处的发展阶段,找出导致粗放型增长的主要原因,从而提出针对性的解决措施,实现向集约型增长的转变。 文章内容分为六个部分。第一部分是文章的导论,包括文章的研究背景与选题意义、研究思路与研究方法、文章的创新点及难点;第二部分是对前人研究的回顾,首先分析了粗放型增长方式的弊端及成因,然后明晰了对外贸易增长方式转变的内涵,最后回顾了有关外贸增长方式转变的建议。第三部分回顾了我国为转变外贸增长方式而进行的实践,并据此提出了“三个时期”和“三个阶段”的划分方法。即,将我国对外贸易历程划分为“粗放型增长时期”、“由粗放型增长向集约型增长转变的过渡时期”和“集约型增长时期”,并将第二个时期按照采取的主要战略的不同划分为“以质取胜”阶段、“科技兴贸”阶段和“品牌战略”阶段三个阶段,指出我国目前正处于最后一个阶段,而且在实施“品牌战略”的过程中忽视了“国家品牌”因素;第四部分回顾了“国家品牌”方面的研究,对与“国家品牌”有关的概念作了辨析,并介绍了西蒙·安尔霍特“国家品牌六边形”模型对“国家品牌”的测度方法,从而找出影响“国家品牌”的因素;第五部分是对“国家品牌”与“产品品牌”、“国家品牌”与出口关系的分析,并对“国家品牌”发挥作用的条件进行了研究;第六部分介绍了我国的品牌现状,分析了造成我国品牌现状的原因并提出相应的解决措施。 运用本文对我国外贸历程的划分方法,得出我国正处于“由粗放型增长向集约型增长转变的过渡时期”之“品牌战略”阶段,此时我国出口产品质量较高,出口中高新技术产品的比重也较大,品牌成为制约外贸增长方式转变的主要因素,而在初期,“国家品牌”发挥的效用最为明显,因此应采取各种措施加强“国家品牌”建设,推动我国外贸进入“集约型增长时期”。最终实现由“贸易大国”向“贸易强国”的转变。
[Abstract]:Since the reform and opening up, China's foreign trade has developed rapidly, especially since its formal entry into the World Trade Organization in 2002, the total import and export volume has increased from 620.8 billion US dollars to 2.1738 trillion US dollars in 2007, with an average annual growth of 28.55.Of these, Exports ranked second in the world. Obviously, in terms of quantity and scale, China has become a big trading country, but the quality and benefit of foreign trade growth is not high, mainly extensive type, so it is urgent to realize the transformation to intensive type. Although China has been exploring the transformation of foreign trade growth mode for nearly 20 years, there has been no fundamental change in extensive growth mode. To speed up the transformation of foreign trade growth mode, the key lies in recognizing the period and stage of China's foreign trade. The purpose of this paper is to divide the development course of China's foreign trade over the past 30 years, to clarify the current stage of development of China's foreign trade, to find out the main causes leading to extensive growth, and to put forward targeted solutions. To realize the transition to intensive growth. The article is divided into six parts. The first part is the introduction of the article, including the research background and significance of the topic, research ideas and research methods, innovative points and difficulties of the article; The second part is a review of previous studies. Firstly, it analyzes the disadvantages and causes of extensive growth mode, then clarifies the connotation of the transformation of foreign trade growth mode, and finally reviews the suggestions on the transformation of foreign trade growth mode. The third part reviews the practice of changing the mode of foreign trade growth in China, and puts forward the dividing methods of "three periods" and "three stages". That is to say, the course of China's foreign trade is divided into "extensive growth period", "transition period from extensive growth to intensive growth" and "intensive growth period". The second period is divided into three stages: "winning by quality", "prospering trade by science and technology" and "brand strategy" according to the different strategies adopted. It is pointed out that China is now in the final stage. Moreover, the "national brand" factor has been neglected in the process of implementing "brand strategy"; The fourth part reviews the research on "national brand", differentiates and analyzes the concepts related to "national brand", and introduces the measurement method of "national brand" by Simon Anerholt's "national brand hexagonal" model. To find out the influence of "national brand" factors; The fifth part analyzes the relationship between "national brand" and "product brand", "national brand" and export, and studies the conditions under which "national brand" plays a role. The sixth part introduces the current situation of Chinese brands, analyzes the causes of the status quo of Chinese brands and puts forward the corresponding solutions. By using the method of dividing the course of our country's foreign trade, it is concluded that our country is in the transition period from extensive growth to intensive growth. At this time, the quality of our country's export products is relatively high. The proportion of high and new technology products in export is also large, the brand becomes the main factor that restricts the change of foreign trade growth mode, but in the early stage, the effectiveness of "national brand" is the most obvious. Therefore, various measures should be taken to strengthen the construction of "national brand". Promote our country's foreign trade to enter "intensive growth period". Finally, the transformation from "big trading country" to "trade power" is realized.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F752
本文编号：2297314
[Abstract]:Since the reform and opening up, China's foreign trade has developed rapidly, especially since its formal entry into the World Trade Organization in 2002, the total import and export volume has increased from 620.8 billion US dollars to 2.1738 trillion US dollars in 2007, with an average annual growth of 28.55.Of these, Exports ranked second in the world. Obviously, in terms of quantity and scale, China has become a big trading country, but the quality and benefit of foreign trade growth is not high, mainly extensive type, so it is urgent to realize the transformation to intensive type. Although China has been exploring the transformation of foreign trade growth mode for nearly 20 years, there has been no fundamental change in extensive growth mode. To speed up the transformation of foreign trade growth mode, the key lies in recognizing the period and stage of China's foreign trade. The purpose of this paper is to divide the development course of China's foreign trade over the past 30 years, to clarify the current stage of development of China's foreign trade, to find out the main causes leading to extensive growth, and to put forward targeted solutions. To realize the transition to intensive growth. The article is divided into six parts. The first part is the introduction of the article, including the research background and significance of the topic, research ideas and research methods, innovative points and difficulties of the article; The second part is a review of previous studies. Firstly, it analyzes the disadvantages and causes of extensive growth mode, then clarifies the connotation of the transformation of foreign trade growth mode, and finally reviews the suggestions on the transformation of foreign trade growth mode. The third part reviews the practice of changing the mode of foreign trade growth in China, and puts forward the dividing methods of "three periods" and "three stages". That is to say, the course of China's foreign trade is divided into "extensive growth period", "transition period from extensive growth to intensive growth" and "intensive growth period". The second period is divided into three stages: "winning by quality", "prospering trade by science and technology" and "brand strategy" according to the different strategies adopted. It is pointed out that China is now in the final stage. Moreover, the "national brand" factor has been neglected in the process of implementing "brand strategy"; The fourth part reviews the research on "national brand", differentiates and analyzes the concepts related to "national brand", and introduces the measurement method of "national brand" by Simon Anerholt's "national brand hexagonal" model. To find out the influence of "national brand" factors; The fifth part analyzes the relationship between "national brand" and "product brand", "national brand" and export, and studies the conditions under which "national brand" plays a role. The sixth part introduces the current situation of Chinese brands, analyzes the causes of the status quo of Chinese brands and puts forward the corresponding solutions. By using the method of dividing the course of our country's foreign trade, it is concluded that our country is in the transition period from extensive growth to intensive growth. At this time, the quality of our country's export products is relatively high. The proportion of high and new technology products in export is also large, the brand becomes the main factor that restricts the change of foreign trade growth mode, but in the early stage, the effectiveness of "national brand" is the most obvious. Therefore, various measures should be taken to strengthen the construction of "national brand". Promote our country's foreign trade to enter "intensive growth period". Finally, the transformation from "big trading country" to "trade power" is realized.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F752
【引证文献】
相关硕士学位论文 前4条
1 赵丽娜;我国外贸发展方式转变的比较研究[D];中国海洋大学;2011年
2 王福伟;“异化”资源——我国对外贸易的新动力[D];吉林大学;2009年
3 徐晓琳;基于“来源国效应”的中国国家品牌资产构建研究[D];南京理工大学;2009年
4 张雅芬;出口增长方式转变视角下的我国国家品牌构建研究[D];南京理工大学;2010年
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