韩国品牌发展之路
发布时间：2018-11-03 12:19
【摘要】：正据美国汽车质量调查数据显示,韩国现代汽车在全球20大汽车品牌中获得最高分,第三次荣登榜首。韩国三星智能手机在全球市场占有率连续两年排名第一,取代了以质量取胜的诺基亚占据头把交椅。韩国企业在质量品牌上取得的成就令人瞩目,其背后的质量品牌战略令人关注。相较于美国、德国、日本的质量品牌战略,韩国面临的情况与中国的更为类似,其参考价值值得研究。本文希望以韩国三星、现代以及中小企业作为案例,给中国企业质量品牌发展
[Abstract]:Hyundai South Korea has the highest score among the world's top 20 car brands, according to U.S. auto quality survey data, and topped the list for the third time. South Korea's Samsung smartphone ranks No. 1 in the global market for two consecutive years, taking the top spot in a quality win over Nokia. Korean enterprises have made remarkable achievements in quality brands, and the quality brand strategy behind them is of concern. Compared with the quality brand strategy of the United States, Germany and Japan, South Korea faces a more similar situation than that of China, and its reference value is worth studying. This paper hopes to take Samsung, Hyundai and small and medium-sized enterprises in Korea as examples to develop quality brands in Chinese enterprises.
【作者单位】： 赛迪智库;
【分类号】：F279.312.6
本文编号：2307769
[Abstract]:Hyundai South Korea has the highest score among the world's top 20 car brands, according to U.S. auto quality survey data, and topped the list for the third time. South Korea's Samsung smartphone ranks No. 1 in the global market for two consecutive years, taking the top spot in a quality win over Nokia. Korean enterprises have made remarkable achievements in quality brands, and the quality brand strategy behind them is of concern. Compared with the quality brand strategy of the United States, Germany and Japan, South Korea faces a more similar situation than that of China, and its reference value is worth studying. This paper hopes to take Samsung, Hyundai and small and medium-sized enterprises in Korea as examples to develop quality brands in Chinese enterprises.
【作者单位】： 赛迪智库;
【分类号】：F279.312.6
【相似文献】
相关期刊论文 前2条
1 袁晓明;;韩国品牌是怎样崛起的[J];招商周刊;2005年32期
2 ;[J];;年期
相关会议论文 前1条
1 ;韩国品牌:从“折价”到“溢价”[A];西南汽车信息：2013年第8期（总第329期）[C];2013年
相关重要报纸文章 前2条
1 李光斗邋章蕾;韩国品牌流行启示录[N];中国证券报;2007年
2 金淑娴;义乌商人淘金韩国品牌[N];经理日报;2012年
，本文编号：2307769
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2307769.html
