2014中国传媒品牌高峰论坛领导和嘉宾演讲集锦
发布时间：2018-11-03 19:21
【摘要】：正一、高屋建瓴论品牌推动品牌建设提升竞争实力传媒品牌是新闻文化的重要组成方面,在市场经济环境下,在文化强国建设背景下,在传媒业发展过程中,应当加以重视并不断加强建设。传媒竞争的最高阶段是品牌的竞争,品牌影响力将最终决定媒体影响力和传播力。我们看到,上世纪末的十几年,传媒行业处在发行竞争阶段;新世纪前十年,传媒行业进入资本竞争阶段;未来十年,传媒行业将进入品牌竞争阶段。
[Abstract]:First, Hillhouse argues that the promotion of brand construction, the promotion of competitive strength, the media brand is an important component of news culture. In the context of market economy, in the context of the construction of a cultural power, and in the process of media industry development, Attention should be paid to it and construction should be continuously strengthened. The highest stage of media competition is brand competition. Brand influence will ultimately determine media influence and communication power. We can see that the media industry is in the stage of distribution competition at the end of last century, the media industry has entered the stage of capital competition in the first decade of the new century, and the media industry will enter the stage of brand competition in the next decade.
【分类号】：G206-F
本文编号：2308745
[Abstract]:First, Hillhouse argues that the promotion of brand construction, the promotion of competitive strength, the media brand is an important component of news culture. In the context of market economy, in the context of the construction of a cultural power, and in the process of media industry development, Attention should be paid to it and construction should be continuously strengthened. The highest stage of media competition is brand competition. Brand influence will ultimately determine media influence and communication power. We can see that the media industry is in the stage of distribution competition at the end of last century, the media industry has entered the stage of capital competition in the first decade of the new century, and the media industry will enter the stage of brand competition in the next decade.
【分类号】：G206-F
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