高职院校品牌文化SIS设计实证研究

发布时间：2018-11-03 20:44

【摘要】：高职院校品牌文化SIS设计是高职院校文化建设的核心,是高职院校建立品牌、培育特色、彰显个性、塑造形象、提升社会认可度的重要举措。高职院校品牌文化SIS设计主要包括院校理念识别系统(MI)、院校行为识别系统(BI)、院校视觉识别系统(VI)和院校环境识别系统(EI)4个方面。高职院校品牌文化SIS设计与实施共分为6个阶段:统一认识阶段、调查研究阶段、SIS设计阶段、导入实施阶段、评估整改阶段和战略实施阶段。
[Abstract]:The SIS design of brand culture in higher vocational colleges is the core of cultural construction in higher vocational colleges. It is an important measure to establish brands, cultivate characteristics, highlight personality, shape image and promote social recognition in higher vocational colleges. The SIS design of brand culture in higher vocational colleges mainly includes four aspects: college concept recognition system (MI), college behavior recognition system (BI), college visual recognition system (VI) and college environment recognition system (EI). The SIS design and implementation of brand culture in higher vocational colleges can be divided into six stages: the stage of unified cognition, the stage of investigation and research, the stage of SIS design, the stage of introduction and implementation, the stage of evaluation and reform and the stage of strategic implementation.
【作者单位】：河北政法职业学院;
【分类号】：G718.5

【参考文献】