中国省级政府网站品牌建设研究
发布时间：2018-11-09 08:55
【摘要】： 在信息构筑、交互传递与接收反馈蓬勃兴盛的今天,电子政务飞速发展,中国各级政府都建立了自己的门户网站。作为政府面向社会提供电子化管理和服务的窗口,政府网站是电子政务建设中的重要组成部分,它的构建、运行等情况,直接关系到政府形象,也影响着政府管理、服务的质量和水平,更关乎到公众与政府的互动交流与实事办理。政府网站在建设、运营中还存在着一些问题,如何更好地发展省级政府网站,本文把商业领域中的品牌管理理念引入到政府网站建设过程。通过树立政府网站品牌,塑造政府良好形象,真正提升公众满意度、发展地方综合竞争能力。 本文以起步较早、建设较为完备的省级政府网站为研究对象,着眼于中国31个省级政府网站的现状研究,运用调查统计、比较分析等方法,对搜集到的相关数据资料进行整理分析,发现政府网站建设存在的问题。以国内外企业型政府理论、服务型政府理论、传播学理论等研究成果作为理论基础,依据品牌建设理论,从政府网站实际情况出发,对中国省级政府网站品牌建设问题进行深入透彻的研究和分析;采用案例分析法,综合国内外政府门户网站建设的先进经验,从政府网站品牌内涵、品牌系统构建、品牌系统运行三个方面阐释中国省级政府网站品牌系统,并提出相关品牌建设建议,以期为我国电子政务发展、政府网站建设提供新的视角以及积极建议。
[Abstract]:With the development of information construction, interactive transmission and receiving feedback, E-government is developing rapidly, and Chinese governments at all levels have established their own portals. As a window for the government to provide electronic management and service to the society, the government website is an important part of the construction of e-government. Its construction and operation are directly related to the image of the government and also affect the management of the government. The quality and level of service is related to the interaction between the public and the government. There are still some problems in the construction and operation of the government website. How to develop the provincial government website better, this paper introduces the brand management concept in the commercial field into the process of the government website construction. Through establishing the government website brand, shaping the good image of the government, promoting the public satisfaction truly, developing the local comprehensive competition ability. This paper focuses on the current situation of 31 provincial government websites in China, using the methods of investigation, statistics, comparative analysis, and so on. Collate and analyze the relevant data collected and find the problems in the construction of government websites. Based on the research results of enterprise government theory, service government theory and communication theory at home and abroad, and according to the brand construction theory, starting from the actual situation of government website, To carry on the thorough research and the analysis to the Chinese provincial government website brand construction question; By adopting the case analysis method and synthesizing the advanced experience of the construction of the government portal website at home and abroad, this paper explains the brand system of the Chinese provincial government website from three aspects: the brand connotation of the government website, the construction of the brand system and the operation of the brand system. Some suggestions on brand construction are put forward in order to provide new perspective and positive suggestions for the development of E-government and the construction of government website.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：D630
本文编号：2319943
[Abstract]:With the development of information construction, interactive transmission and receiving feedback, E-government is developing rapidly, and Chinese governments at all levels have established their own portals. As a window for the government to provide electronic management and service to the society, the government website is an important part of the construction of e-government. Its construction and operation are directly related to the image of the government and also affect the management of the government. The quality and level of service is related to the interaction between the public and the government. There are still some problems in the construction and operation of the government website. How to develop the provincial government website better, this paper introduces the brand management concept in the commercial field into the process of the government website construction. Through establishing the government website brand, shaping the good image of the government, promoting the public satisfaction truly, developing the local comprehensive competition ability. This paper focuses on the current situation of 31 provincial government websites in China, using the methods of investigation, statistics, comparative analysis, and so on. Collate and analyze the relevant data collected and find the problems in the construction of government websites. Based on the research results of enterprise government theory, service government theory and communication theory at home and abroad, and according to the brand construction theory, starting from the actual situation of government website, To carry on the thorough research and the analysis to the Chinese provincial government website brand construction question; By adopting the case analysis method and synthesizing the advanced experience of the construction of the government portal website at home and abroad, this paper explains the brand system of the Chinese provincial government website from three aspects: the brand connotation of the government website, the construction of the brand system and the operation of the brand system. Some suggestions on brand construction are put forward in order to provide new perspective and positive suggestions for the development of E-government and the construction of government website.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：D630
【引证文献】
相关期刊论文 前1条
1 李加才;周毅;;政府网站建设质量评价要素及其运用——基于省级政府网站在线调查的实证研究[J];电子政务;2011年07期
相关硕士学位论文 前2条
1 陈蕊;政府网站文化问题研究[D];北京邮电大学;2011年
2 禹权;我国“服务型”省级政府网站发展策略研究[D];北京邮电大学;2010年
，本文编号：2319943
本文链接：https://www.wllwen.com/guanlilunwen/pinpaiwenhualunwen/2319943.html
