海外华语广播电视的品牌发展战略
发布时间：2018-11-18 15:34
【摘要】：正当前,海外华语广播电视发展面临着资金需求大、技术更新快、市场竞争激烈、各国监管严格等问题,如何解决这些问题,探索出适合当地国社会环境的发展之路是一个现实问题。笔者基于海外实地调研的结果,从理论上总结了海外一些勇于创新的华语广播电视公司创办者的"品牌战略理念",并明确提出了海外华语广播电视品牌战略的内涵:华语广播电视组织在跨文化传播的语境下,充分利用人力资源、财力资源、技术资源、时空资源,以创立"品牌产品或服务"为核心理念,
[Abstract]:At present, the development of overseas Chinese radio and television is faced with such problems as large demand for funds, rapid technological renewal, fierce market competition, strict supervision by various countries, and so on. How to solve these problems? It is a realistic problem to explore the way of development suitable for the local social environment. Based on the results of overseas field research, the author summarizes the "brand strategy" of the founders of overseas Chinese broadcasting and television companies who have the courage to innovate overseas. And clearly put forward the connotation of overseas Chinese broadcasting and television brand strategy: in the context of cross-cultural communication, Chinese radio and television organizations make full use of human resources, financial resources, technical resources, space-time resources, To create "brand products or services" as the core concept,
【作者单位】： 华侨大学文学院新闻传播系;
【基金】：华侨大学中央高校基本科研业务费资助项目/华侨大学哲学社会科学青年学者成长项目“海外华文媒体资源库的前期研究”成果,基金项目编号:12SKGC-QT16
【分类号】：G229.1-F
本文编号：2340430
[Abstract]:At present, the development of overseas Chinese radio and television is faced with such problems as large demand for funds, rapid technological renewal, fierce market competition, strict supervision by various countries, and so on. How to solve these problems? It is a realistic problem to explore the way of development suitable for the local social environment. Based on the results of overseas field research, the author summarizes the "brand strategy" of the founders of overseas Chinese broadcasting and television companies who have the courage to innovate overseas. And clearly put forward the connotation of overseas Chinese broadcasting and television brand strategy: in the context of cross-cultural communication, Chinese radio and television organizations make full use of human resources, financial resources, technical resources, space-time resources, To create "brand products or services" as the core concept,
【作者单位】： 华侨大学文学院新闻传播系;
【基金】：华侨大学中央高校基本科研业务费资助项目/华侨大学哲学社会科学青年学者成长项目“海外华文媒体资源库的前期研究”成果,基金项目编号:12SKGC-QT16
【分类号】：G229.1-F
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