“中国产品”转为“中国品牌”的理性思考
发布时间：2018-11-22 15:50
【摘要】：在"十三五"期间推进供给侧结构性改革,重要任务是调结构、促发展,加快推进企业产品建设,由产品转向品牌。这内在要求我们要围绕品牌建设采取对策,保护知识产权,严打假冒伪劣,创造良好的品牌空间。企业要全力经营产品,完善品牌体系,提高经济效益,推动企业转型升级。
[Abstract]:During the 13th Five-Year Plan period, the important task of promoting supply-side structural reform is to adjust the structure, promote development, speed up the construction of enterprise products, and shift from product to brand. This requires us to take countermeasures around brand construction, protect intellectual property rights, crack down on counterfeiting and shoddy, and create good brand space. Enterprises should strive to manage products, perfect brand system, improve economic benefits, and promote enterprise transformation and upgrading.
【作者单位】： 中共伊春市委党校;
【分类号】：F273.2
本文编号：2349800
[Abstract]:During the 13th Five-Year Plan period, the important task of promoting supply-side structural reform is to adjust the structure, promote development, speed up the construction of enterprise products, and shift from product to brand. This requires us to take countermeasures around brand construction, protect intellectual property rights, crack down on counterfeiting and shoddy, and create good brand space. Enterprises should strive to manage products, perfect brand system, improve economic benefits, and promote enterprise transformation and upgrading.
【作者单位】： 中共伊春市委党校;
【分类号】：F273.2
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