对我国慈善品牌塑造的探究与思考
发布时间：2018-11-26 07:46
【摘要】：近些年慈善事业的蓬勃发展,引起了大家对于慈善机构的广泛关注,我国慈善机构的成长有目共睹,但慈善机构品牌概念的塑造还有待提升。基于此,探讨品牌与慈善品牌塑造的相关问题,对于非营利组织来说,塑造品牌是一个创新的概念。
[Abstract]:In recent years, the vigorous development of philanthropy has aroused widespread concern for charities. The growth of charities in China is obvious to all, but the concept of charity brand still needs to be improved. Based on this, it is an innovative concept for non-profit organizations to probe into the problems related to brand and charitable brand shaping.
【作者单位】： 周口师范学院设计学院;
【分类号】：D632.9
，
本文编号：2357840
[Abstract]:In recent years, the vigorous development of philanthropy has aroused widespread concern for charities. The growth of charities in China is obvious to all, but the concept of charity brand still needs to be improved. Based on this, it is an innovative concept for non-profit organizations to probe into the problems related to brand and charitable brand shaping.
【作者单位】： 周口师范学院设计学院;
【分类号】：D632.9
，
本文编号：2357840
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