基于核心竞争力视角的专业园区品牌研究
发布时间：2018-12-05 22:34
【摘要】： 近年来,随着我国科技园区的深入发展和产业细分的逐步扩大,科技园区从综合性走向专业化,出现了众多“专业园区”。一方面,专业园区已经成为结构调整和产业升级,转变经济增长方式的重要载体,成为国家与区域自主创新的重要引擎,在参与全球产业竞争中承担着越来越重要的责任;而另一方面,专业园区发展过程中出现了不少问题,如数量多、规模小、管理乱、质量差、品牌弱,同质化竞争严重,缺乏核心竞争力,无法形成差异化竞争优势等,制约着专业园区品牌的健康发展。 本文探讨了专业园区的特征、两种主要运营模式及管理模式的对比;以专业园区的品牌研究为主线,从提升园区开发运营商以及专业园区本身核心竞争力的角度,分析了我国专业园区品牌建设取得的成绩、存在的问题,并提出了相应的对策;通过享有亚洲科技园最佳品牌的新加坡腾飞公司的个案分析,分享了腾飞在专业园区品牌建设中的成功实践和经验;提出了专业园区品牌在很大程度上取决于该园区及其开发运营商的核心竞争力,独特的园区文化和园区精神是专业园区品牌的灵魂,政府应该支持和协助专业园区的开发运营商、入园企业以及全体员工共同创建专业园区品牌等主要观点。
[Abstract]:In recent years, with the further development of science and technology parks and the gradual expansion of industrial segmentation, science and technology parks from comprehensive to professional, there are many "professional parks". On the one hand, the professional park has become an important carrier of structural adjustment and industrial upgrading, an important carrier of changing the mode of economic growth, an important engine of national and regional independent innovation, and a more and more important responsibility in participating in the global industrial competition. On the other hand, there are many problems in the development of professional parks, such as large quantity, small scale, disorderly management, poor quality, weak brand, serious homogeneous competition, lack of core competence, inability to form differentiated competitive advantage, etc. Restrict the healthy development of professional park brand. This paper discusses the characteristics of the professional park, the comparison between the two main operation modes and the management model. Taking the brand research of professional park as the main line, from the angle of enhancing the core competitiveness of the park development operator and the professional park itself, this paper analyzes the achievements and problems in the brand construction of the professional park in our country, and puts forward the corresponding countermeasures. Through the case analysis of Singapore Tengfei Company, which enjoys the best brand of Asian Science Park, we share the successful practice and experience of Tengfei in the brand construction of professional park. It is pointed out that the brand of the professional park depends on the core competitiveness of the park and its development operators to a great extent, and the unique park culture and spirit are the soul of the brand of the professional park. The government should support and assist professional park development operators, entering enterprises and all staff to create professional park brand.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2
本文编号：2365556
[Abstract]:In recent years, with the further development of science and technology parks and the gradual expansion of industrial segmentation, science and technology parks from comprehensive to professional, there are many "professional parks". On the one hand, the professional park has become an important carrier of structural adjustment and industrial upgrading, an important carrier of changing the mode of economic growth, an important engine of national and regional independent innovation, and a more and more important responsibility in participating in the global industrial competition. On the other hand, there are many problems in the development of professional parks, such as large quantity, small scale, disorderly management, poor quality, weak brand, serious homogeneous competition, lack of core competence, inability to form differentiated competitive advantage, etc. Restrict the healthy development of professional park brand. This paper discusses the characteristics of the professional park, the comparison between the two main operation modes and the management model. Taking the brand research of professional park as the main line, from the angle of enhancing the core competitiveness of the park development operator and the professional park itself, this paper analyzes the achievements and problems in the brand construction of the professional park in our country, and puts forward the corresponding countermeasures. Through the case analysis of Singapore Tengfei Company, which enjoys the best brand of Asian Science Park, we share the successful practice and experience of Tengfei in the brand construction of professional park. It is pointed out that the brand of the professional park depends on the core competitiveness of the park and its development operators to a great extent, and the unique park culture and spirit are the soul of the brand of the professional park. The government should support and assist professional park development operators, entering enterprises and all staff to create professional park brand.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F273.2
【引证文献】
相关博士学位论文 前1条
1 许莉;文化创意产业园区投资决策及运营模式研究[D];北京交通大学;2012年
，本文编号：2365556
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