中小企业品牌共生成长的生态路径研究
发布时间：2018-12-30 13:11
【摘要】：我国经济下行压力加大,诸多社会经济问题聚焦在中小企业品牌能否成长这个关键节点上。本文通过分析中小企业品牌竞争共生、共生成长的机理,阐述了品牌共生成长的协同性、同类排他性、异类限量性、自由竞争性、改革垄断性等基本规律,并运用这些规律来指导构建品牌适度竞争、共生成长运行路径;给出了中小企业品牌共生成长的生态路径选择:适应外部环境、优化内部环境。
[Abstract]:With the increasing downward pressure on Chinese economy, many social and economic problems focus on the key point of whether small and medium-sized enterprises (SMEs) can grow their brands. By analyzing the mechanism of competition symbiosis and symbiotic growth of small and medium-sized enterprises, this paper expounds the basic laws of brand symbiotic growth, such as synergy, exclusiveness of the same kind, limitation of heterogeneity, free competition, monopoly reform, etc. And the use of these laws to guide the construction of appropriate brand competition, symbiotic growth of the operation path; The ecological path of brand symbiotic growth of small and medium-sized enterprises is given: adapting to the external environment and optimizing the internal environment.
【作者单位】： 四川金科投资咨询有限公司;内江职业技术学院;
【基金】：内江职业技术学院重点科研项目“内江知名品牌培育与宣传对策研究”(批准号:2012101)
【分类号】：F273.2;F276.3
[Abstract]:With the increasing downward pressure on Chinese economy, many social and economic problems focus on the key point of whether small and medium-sized enterprises (SMEs) can grow their brands. By analyzing the mechanism of competition symbiosis and symbiotic growth of small and medium-sized enterprises, this paper expounds the basic laws of brand symbiotic growth, such as synergy, exclusiveness of the same kind, limitation of heterogeneity, free competition, monopoly reform, etc. And the use of these laws to guide the construction of appropriate brand competition, symbiotic growth of the operation path; The ecological path of brand symbiotic growth of small and medium-sized enterprises is given: adapting to the external environment and optimizing the internal environment.
【作者单位】： 四川金科投资咨询有限公司;内江职业技术学院;
【基金】：内江职业技术学院重点科研项目“内江知名品牌培育与宣传对策研究”(批准号:2012101)
【分类号】：F273.2;F276.3
【参考文献】
相关期刊论文 前4条
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