论自媒体下的成人高校品牌提升
发布时间：2019-01-05 05:02
【摘要】：随着科学技术发展,社会全面进入自媒体发展时代。在此环境下,要想在市场竞争中博得一席之地,就必须树立特色口碑的品牌形象。随着成人教育事业发展,各种类型成人高校不断出现,只有树立鲜明的品牌形象,提升自身品牌价值,才能保持成人高校的品牌竞争力,保持成人高校的先进地位。
[Abstract]:With the development of science and technology, society has entered the era of media development. In this environment, in order to win a place in the market competition, we must set up the brand image of characteristic word of mouth. With the development of adult education, various types of adult colleges and universities appear constantly. Only by setting up a distinct brand image and promoting their own brand value, can they maintain their brand competitiveness and maintain their advanced position.
【作者单位】： 东华大学;
【分类号】：G724
本文编号：2401308
[Abstract]:With the development of science and technology, society has entered the era of media development. In this environment, in order to win a place in the market competition, we must set up the brand image of characteristic word of mouth. With the development of adult education, various types of adult colleges and universities appear constantly. Only by setting up a distinct brand image and promoting their own brand value, can they maintain their brand competitiveness and maintain their advanced position.
【作者单位】： 东华大学;
【分类号】：G724
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