《我国自主创新品牌发展路径研究》评介
发布时间：2019-01-05 05:42
【摘要】：正全球化时代的到来,使得中国自主创新品牌发展正遭遇严峻挑战,市场环境复杂多变,信息泛滥,价格战此起彼伏,同质化愈来愈严重,传统的品牌经营理念已经落伍。时至今日,政府、企业界人士、专家学者都越来越关注中国自主创新品牌如何在全球化市场中更好地生存这一重要议题。由曹洪军教授等著的《我国自主创新品牌发展路径研究》(经济科学出版社,2011年10月)一书
[Abstract]:With the arrival of the era of globalization, the development of independent innovation brand in China is facing severe challenges, the market environment is complex and changeable, the information is flooding, the price war is one after another, the homogeneity is becoming more and more serious, and the traditional brand management concept has been out of date. Today, the government, business people, experts and scholars are increasingly concerned about the important issue of how Chinese independent innovation brands can survive in the global market. A study on the path of Independent Innovation Brand Development in China by Professor Cao Hongjun (Economic Science Press, October 2011)
【作者单位】： 上海交通大学安泰经济与管理学院;
【分类号】：F273.2
[Abstract]:With the arrival of the era of globalization, the development of independent innovation brand in China is facing severe challenges, the market environment is complex and changeable, the information is flooding, the price war is one after another, the homogeneity is becoming more and more serious, and the traditional brand management concept has been out of date. Today, the government, business people, experts and scholars are increasingly concerned about the important issue of how Chinese independent innovation brands can survive in the global market. A study on the path of Independent Innovation Brand Development in China by Professor Cao Hongjun (Economic Science Press, October 2011)
【作者单位】： 上海交通大学安泰经济与管理学院;
【分类号】：F273.2
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