品牌企业该“亮剑”了
发布时间：2019-01-08 18:14
【摘要】：正"电热水器行业就属于"在产品领域竞争态势相对稳定,但竞争各方既不甘寂寞,又缺少有效良方"的典型。"我们常把具有一定知名度、信誉度、影响力或具有某些优势的企业称之为品牌企业。当这样的品牌企业在一个行业或一片市场上为数众多时,他们原有的那些优势(如知名度、信誉度、影响力)就相对不那么明显了。家电行业就普遍存在这样的情况。一些产品领域的老牌家电企业,自持底子厚背景深,但遇到披着"互联网"红袍的新兴竞争者时也
[Abstract]:Is "electric water heater industry belongs to" in the product domain competition situation is relatively stable, but the competition each party is neither willing to be lonely, also lacks the effective good prescription "the typical." We often refer to enterprises with certain reputation, influence or some advantages as brand enterprises. When such brands are numerous in an industry or market, their original strengths (such as visibility, credibility, influence) are less obvious. This is the case in the home appliance industry. Some of the old household appliance enterprises in the field of products have a strong background, but when they encounter a new competitor in the red robes of "Internet", they also have a strong background.
【分类号】：F426.6
本文编号：2404955
[Abstract]:Is "electric water heater industry belongs to" in the product domain competition situation is relatively stable, but the competition each party is neither willing to be lonely, also lacks the effective good prescription "the typical." We often refer to enterprises with certain reputation, influence or some advantages as brand enterprises. When such brands are numerous in an industry or market, their original strengths (such as visibility, credibility, influence) are less obvious. This is the case in the home appliance industry. Some of the old household appliance enterprises in the field of products have a strong background, but when they encounter a new competitor in the red robes of "Internet", they also have a strong background.
【分类号】：F426.6
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