当代品牌展销店建筑设计研究
发布时间：2019-03-31 13:51
【摘要】：本文是以当代品牌展销店建筑作为研究对象,在视觉信息传媒和消费文化为特征的时代背景下,将注重人文多元化和尊重品牌传统作为研究的前提,深入剖析当代品牌展销店的发展轨迹和特点,探讨品牌建筑的形象和空间设计手法,解决实际的建筑核心问题。 在分析了品牌展销店的背景和发展现状后,本文首先归纳了品牌展销店的概念,即在当代消费文化嬗变和视觉技术发展的前提下,提供了一个独特的概念化空间和独立的建筑形式,进行品牌身份的展示和营销,成为与消费、文化、艺术、时尚并存的一种建筑类型。 在参考了大量实例后,本文随后总结出了其鲜明的特点:造型多元化、主题统一化、功能复合化、技术高端化。其核心在于服务于品牌。品牌展销店建筑是企业品牌文化的物质载体,这其中表现在建筑传达品牌信息、塑造品牌形象、反映营销手段和工作方式以及表达品牌精神。 建立在以上所分析问题基础上,本文就品牌展销店在空间和形象上的设计手法上做出了探讨。内部空间是品牌的信息载体,空间功能的设置、空间的流线和组织、氛围的营造都要围绕着品牌的标识、特性、风格来进行。在具体操作上就要依靠空间形态的控制、材质的应用、色彩的搭配、光影的投射以及影像技术的支持等等。而在建筑形象的设计中,应注意建筑造型力求既简约而丰富。简约的含义在于建筑应给人以稳重干练的印象,然而在简约的背后是创新设计手法和高科技技术支持——用新颖的建构方式应对结构问题,用新型的材料来表现传统的做法,对轻薄表皮、双层表皮的应用等。 全文分为四个章节,字数6万9千余字,引用实例39个,图片101张。本文最终确立如何用建筑语汇准确的表达企业的品牌形象,并在此核心基础上,尽可能解决当下存在的问题和弊病并对这一建筑类型的未来发展趋势做出展望。
[Abstract]:Under the background of visual information media and consumer culture, this paper takes the contemporary brand exhibition shop architecture as the research object. Under the background of visual information media and consumer culture, this paper takes the emphasis on humanistic diversity and respect for brand tradition as the premise of the research. This paper deeply analyzes the development track and characteristics of contemporary brand exhibition stores, discusses the image and spatial design techniques of brand architecture, and solves the practical core problems of architecture. After analyzing the background and development status of brand exhibition stores, this paper firstly summarizes the concept of brand exhibition stores, that is, under the premise of the evolution of contemporary consumer culture and the development of visual technology, Provides a unique conceptual space and independent architectural form, brand identity display and marketing, and consumption, culture, art, fashion co-exist as a type of architecture. After referring to a large number of examples, this paper summarizes its distinctive features: multi-modeling, theme unification, functional composite, high-end technology. Its core lies in serving the brand. Brand exhibition shop architecture is the material carrier of enterprise brand culture, in which architecture conveys brand information, shapes brand image, reflects marketing means and work mode, and expresses brand spirit. Based on the above analysis, this paper discusses the design methods of brand store in space and image. The inner space is the information carrier of the brand, the setting of the space function, the flow line and the organization of the space, and the construction of the atmosphere should all be carried out around the brand's identity, characteristics and style. It depends on the control of spatial form, the application of materials, the collocation of color, the projection of light and shadow, and the support of image technology. In the design of architectural image, we should pay attention to the architectural shape to be simple and rich. The meaning of simplicity is that architecture should give a steady and capable impression, but behind the simplicity are innovative design techniques and high-tech technical support-dealing with structural problems with novel construction methods and expressing traditional practices with new materials. The application of light and thin epidermis, double layer epidermis and so on. The full text is divided into four chapters, 69, 000 words, 39 examples, 101 pictures. This paper finally establishes how to use architectural vocabulary to express the brand image of the enterprise accurately, and on the basis of this core, to solve the existing problems and shortcomings as far as possible, and to make a prospect of the future development trend of this type of architecture.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TU247
本文编号：2450975
[Abstract]:Under the background of visual information media and consumer culture, this paper takes the contemporary brand exhibition shop architecture as the research object. Under the background of visual information media and consumer culture, this paper takes the emphasis on humanistic diversity and respect for brand tradition as the premise of the research. This paper deeply analyzes the development track and characteristics of contemporary brand exhibition stores, discusses the image and spatial design techniques of brand architecture, and solves the practical core problems of architecture. After analyzing the background and development status of brand exhibition stores, this paper firstly summarizes the concept of brand exhibition stores, that is, under the premise of the evolution of contemporary consumer culture and the development of visual technology, Provides a unique conceptual space and independent architectural form, brand identity display and marketing, and consumption, culture, art, fashion co-exist as a type of architecture. After referring to a large number of examples, this paper summarizes its distinctive features: multi-modeling, theme unification, functional composite, high-end technology. Its core lies in serving the brand. Brand exhibition shop architecture is the material carrier of enterprise brand culture, in which architecture conveys brand information, shapes brand image, reflects marketing means and work mode, and expresses brand spirit. Based on the above analysis, this paper discusses the design methods of brand store in space and image. The inner space is the information carrier of the brand, the setting of the space function, the flow line and the organization of the space, and the construction of the atmosphere should all be carried out around the brand's identity, characteristics and style. It depends on the control of spatial form, the application of materials, the collocation of color, the projection of light and shadow, and the support of image technology. In the design of architectural image, we should pay attention to the architectural shape to be simple and rich. The meaning of simplicity is that architecture should give a steady and capable impression, but behind the simplicity are innovative design techniques and high-tech technical support-dealing with structural problems with novel construction methods and expressing traditional practices with new materials. The application of light and thin epidermis, double layer epidermis and so on. The full text is divided into four chapters, 69, 000 words, 39 examples, 101 pictures. This paper finally establishes how to use architectural vocabulary to express the brand image of the enterprise accurately, and on the basis of this core, to solve the existing problems and shortcomings as far as possible, and to make a prospect of the future development trend of this type of architecture.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：TU247
【引证文献】
相关博士学位论文 前1条
1 李翔宇;消费文化视阈下当代商业建筑设计研究[D];哈尔滨工业大学;2011年
，本文编号：2450975
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